A long time ago I read a book called "Death by Meeting" it was a great book written by Patrick Lencione.  Although the book was filed with great concepts and ideas, I remember taking away one thing from it; Don't meeting yourself to death. Instead, actually go do something. 

I teach everyone around me to actually ask themselves in any down time of the day at all "What should or could I be doing now".   Have the one minute manager meetings, get the heck out of them and go put…

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I thought it might be a nice gesture to share what I think are three major mistakes made by dealers when buying direct mail.  

1st.  Buying for the budget.  Many dealerships buy just because they have budget left to spend.  This on it's own is not the problem.  The problem lies in the fact that normally when this is the case they will just buy any piece that has a current theme on it and expect it to win.  An example would be, right now November is coming up and dealers who…

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I recently posted a blog called Jerks buy cars too. It has gotten over 430 views and some great reviews. It made me think, jerks sell them too. What do I mean by that? Well as a manager and a consultant for years I have had the honor to work with many types of salesman and let's face it some of them are just simply jerks.



The jerks do not last long, they are the ones who want to just throw keys at a customer and when they get back from the un"salesmanned" demo drive they like to ask… Continue

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It is spring time in the North East.   Beautiful weather and time to really enjoy the selling season.  I enjoy this time because it give us a renewed energy and fire to market and brand our cars.   A dealership I consult for has a nice used inventory.  We put some signs on the sides of the cars and as I walked the lot I noticed that we had a 4x4 pick up truck quad cab and a nice one, a little older but really nice.  It had a huge 24X48 graphic on it that said $269.00 a month.   I thought…

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I thought this was awesome!!!!!!!  The concept is the same now a days, stay…

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I get that 2% is a nice market share and that True Car will grow this year.   But I read an article yesterday that also states that they only accounted for 2% of the market share.   I own a direct mail company and I bet if we did some numbers we would find out that direct mail accounted for 5% plus of the market sales last year. (I wish we could get that kind of publicity)  True Car is Advertising and we are giving them a ton of publicity and a lot of our time and energy for a 2% share and a…

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First I would like to wish everybody a happy and healthy new year.

Yesterday was 50 degrees in northeast PA and was to nice to be inside. After doing a few things around the house my 10 year old son wanted to go play some baseball. While I was pitching to him he was fouling off some pitches and was getting frustrated. To make a long story short, he was stepping toward third base and all I told him was to step toward me. Yes, he still fouled some off, but he was hitting more fair and…

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About a year ago, I stopped messing around with the occasional work out and and the I "think" I eat well program.  I went crazy, 6 days a week of workouts, eating lots and lots of chicken, rice, and fish, protein shakes, and loads of supplements to include, Ginko, fish oil, borage oil, flaxseed oil, massive antioxidants, etc...  Bottom line is that I am looking forward to 2012 now and feel I am in the zone. I feel awesome.  Might look like 100 bucks but I feel like a million...lol Never been…

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