Created by two automotive industry veterans, Dealer Funnel has proven to increase sales through a combination of social media ads and text messaging.
Sanford, FL – June 2, 2021 – Dealer Funnel, a technology solutions provider for automotive dealers, today announced the…
ContinueAdded by DealerELITE on June 2, 2021 at 10:23am — No Comments
Ohhh the dreaded transferred call. There are many times in business that streamlining a process is the best for the business and for the customer. But there are sometimes it is just not the case.
This is where the separation of Parts and Service comes in. I have mentioned how the parts department is its own animal in other posts, but I need to really drive it home here. The parts department is like a dictionary for everything brand “X” is. There are so many moving pieces and…
ContinueAdded by Justine Picciotti on April 17, 2021 at 9:45am — 1 Comment
Customer experience can make or break a dealership. It is a term often used when making marketing strategy plans, but is it front of mind for every dealership employee; especially those who communicate with customers directly? If your sales and BDC staff are relying on old school phone and internet techniques, it’s not. The language salespeople use with…
ContinueAdded by David Malone on August 12, 2020 at 11:01am — No Comments
Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for consumers to hang up the phone than walk out of a dealership.
To have a fighting chance of setting appointments and closing new…
ContinueAdded by Cory Wright on September 6, 2019 at 10:17am — No Comments
Rising interest rates and stagnant incentives point to a slowing new vehicle market through the end of the year. NADA predicts new vehicle sales will decline at least one percent, and probably more. Used car sales are picking up. But not at a velocity to make up for the loss of new vehicle sales. What should a dealer do? Some may need to lean on the parts and…
ContinueAdded by Steven Laureys on July 16, 2019 at 10:13am — No Comments
Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…
ContinueAdded by Chris Miller on April 1, 2019 at 10:28am — No Comments
Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via email alone. When they add social channels like Facebook and Instagram, that reach…
ContinueAdded by Kevin Winter on November 28, 2018 at 10:21am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…
ContinueAdded by Scot Eisenfelder on November 2, 2018 at 10:41am — No Comments
These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.
In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However, today’s consumers have access to a wealth of information which, at…
ContinueAdded by John Wingle on July 17, 2018 at 9:11am — No Comments
If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.
This time of year is generally crammed with reports, RDRs, OEM face downs and…
ContinueAdded by Mike Gorun on January 9, 2018 at 9:16am — No Comments
With electronic communication as one of the major ways we communicate, it’s imperative for your team to pay close attention to what they are saying to customers and how it may be conveyed. Communication involves 3 things: words, voice inflection and body language. As such, the verbal communication of words alone only count for 7% of the message being received. The emotion behind the intent is not conveyed through electronic communication. This is why more attention is needed to…
ContinueAdded by Richard Keeney on July 6, 2017 at 10:42am — No Comments
Make sure your salespeople stay on your customer’s radar through a scheduled follow-up plan. Don’t leave your monthly earnings up to chance by hoping for the best. Evaluate your current follow up process. Here is a sample schedule of what we’ve seen work well:
10 “Touches” Per Year
Added by Richard Keeney on April 21, 2017 at 12:30pm — No Comments
I absolutely love unsubscribes my from email list!
They are amazing, and I high five my team whenever I get some!
Why?
Because it means I’m getting noticed!
Let’s think about it… You only unsubscribe from…
ContinueAdded by Dave Benson on April 18, 2017 at 11:36pm — No Comments
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and any prospects investigating a…
ContinueAdded by sara callahan on October 19, 2016 at 9:52am — No Comments
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a car from them.…
ContinueAdded by Mike Gorun on March 29, 2016 at 8:25am — No Comments
It happens every day. You sit in your morning meetings and you review the daily log from the day before and you ask each salesperson, “What is going on with Mr. & Mrs. Smith?” And then it happens, the salesperson goes blank and gets that “deer in the headlights” look. You wait….. and nothing. Across the table there is always “the guy.” You know, the salesperson who…
ContinueAdded by Christopher "Kit" Rogers on December 14, 2015 at 8:36am — 1 Comment
Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the dealership but did not buy. Many dealerships, however, don’t take…
ContinueAdded by Richard Holland on September 18, 2014 at 8:30am — No Comments
3 lbs is all that is keeping you from ultimate success. It’s your brain. If it weren’t for our brain, the sales profession would be an easy job. Instead of using our brain as a tool, we use it instead as a weapon-on ourselves. It’s the self-defeating thoughts, past experiences, and bleak predictions that sharpen our blades of self-destruction.
When…
ContinueAdded by Marsh Buice on September 2, 2014 at 2:42pm — 2 Comments
Every new day brings the promise of something grand, promising, exciting and poses a fresh start. We put our disappointments, lost sales and setbacks behind us and move towards our goals and aspirations.
Every single day salespeople come to work. They come with a purpose or an…
ContinueAdded by Joe Clementi on June 2, 2014 at 1:12pm — 16 Comments
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…
ContinueAdded by Scott T Joseph on May 29, 2014 at 8:07am — No Comments
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