If you’re reading this, you’re crying for inventory. We all are. The lack of new vehicles on the ground is like nothing I’ve ever seen before.
As CNBC reported, chipmakers shifted their focus to electronics like computers when…
ContinueAdded by Dan Dillingham on June 16, 2021 at 5:11pm — No Comments
A drive around town quickly identifies an odd reality: dealers’ lots are bare bones. It is honestly shocking how few new cars are on the ground. As new car inventory continues to fall, consumers are turning to used cars – putting a big strain on supply and driving up prices.
As a result,…
ContinueAdded by Travis Peterson on June 15, 2021 at 10:29am — No Comments
Leading automotive digital marketplace and solutions provider Cars.com (NYSE: CARS) today revealed new research that Americans’ interest in electric vehicles is on the rise. Sixty-six percent of respondents in Cars.com’s national survey stated an increased desire to buy an EV after hearing President Biden’s infrastructure plans to invest $174 billion in…
ContinueAdded by Allison Phelps on April 23, 2021 at 7:05pm — No Comments
As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.
According to a recent article in…
ContinueAdded by Dan Beres on June 22, 2020 at 9:55am — No Comments
Having a car is essential these days. Not only does it give you the opportunity to travel long distances but also the car provides status. An automobile is the ultimate status symbol. With cars, what you drive on the road matters. If you drive, for instance, a Ford, which has attracted generations, that says a lot about you. Ford cars are renowned for the fact that they ensure a smooth, safe, and excellent driving experience. In spite of economic woes, vehicle…
ContinueAdded by Cynthia Madison on February 26, 2020 at 8:04am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…
ContinueAdded by Scot Eisenfelder on November 2, 2018 at 10:41am — No Comments
Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next generation of vehicles in…
ContinueAdded by John Wingle on September 10, 2018 at 10:00am — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…
Added by Steve White on January 4, 2018 at 9:26am — No Comments
Added by Scot Eisenfelder on November 9, 2017 at 9:10am — No Comments
The Future of Used Car Recalls …
Added by Chris Miller on October 20, 2017 at 9:47am — No Comments
There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much?
A recent…
ContinueAdded by Chris Miller on May 12, 2017 at 9:30am — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to dealers and customers, the fact is, recalls…
ContinueAdded by Chris Miller on January 18, 2017 at 11:32am — 1 Comment
On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their customers. To remain successful and compensate for declining…
ContinueAdded by Doug Van Sach on December 27, 2016 at 9:37am — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the success of your marketing campaign by dropping the exclamation points!
We know it’s hard to break the mold, and…
ContinueAdded by Paul Potratz on July 1, 2016 at 3:17pm — No Comments
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.
On this episode, Paul explains how you…
ContinueAdded by Paul Potratz on June 28, 2016 at 3:31pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…
ContinueAdded by Paul Potratz on June 24, 2016 at 1:41pm — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…
ContinueAdded by Paul Potratz on June 21, 2016 at 2:29pm — 1 Comment
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Continue
Added by Paul Potratz on June 17, 2016 at 12:00pm — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…
ContinueAdded by Paul Potratz on June 14, 2016 at 2:41pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some…
ContinueAdded by Paul Potratz on June 10, 2016 at 3:41pm — No Comments
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