The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media.
I remember when it was revolutionary for an inventory syndication company to take still photos and convert them into stitched photos videos.
Then we evolved to video walkarounds where an actual video of the…
ContinueAdded by Timmy D. James on November 2, 2021 at 10:04am — No Comments
When it comes to marketing, video is the most effective, engaging, and preferred medium by consumers. Every social media platform has preached this for years and statistics support this fact. Streaming video is beginning to outperform cable and consumers increasingly choose video online over all other mediums.
There are ways to supercharge your video…
ContinueAdded by Timmy D. James on October 5, 2021 at 10:00am — No Comments
As I have mentioned in previous blogs, there are many uses for video in marketing. One thing I haven’t yet discussed is using video internally in your dealership. At many dealerships, training is not always a strong focus and new employees are introduced to the dealership and company culture through piles of paperwork, manuals, and other tedious tasks that,…
ContinueAdded by Timmy D. James on September 7, 2021 at 10:00am — No Comments
In a past blog, I talked about how dealers can capitalize upon customer moments in their video marketing strategies. This is an excellent tool for utilizing sales and service customers to acquire new ones without spending hundreds of dollars. A…
ContinueAdded by Timmy D. James on August 16, 2021 at 10:53am — No Comments
Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.
1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…
ContinueAdded by Timmy D. James on July 20, 2021 at 10:27am — No Comments
Part of the vehicle sales process is to learn the customer’s needs and wants. You probably encounter a large number of consumers who don’t know exactly what they want (or need). In fact, it isn’t unusual for an online lead to provide no additional information other than the vehicle they are interested in. Reaching the consumer to learn more about them and…
ContinueAdded by Timmy D. James on July 6, 2021 at 9:32am — No Comments
Today’s car buyers are usually excited to show off their new car to their friends, families, and associates, either in person or by posting a video of their new vehicle on social media. This creates a huge opportunity for your dealership to earn sales referral business while building a strong library of customer testimonials to utilize across all your online…
ContinueAdded by Timmy D. James on June 23, 2021 at 6:11am — No Comments
Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…
ContinueAdded by Timmy D. James on June 16, 2021 at 7:43am — No Comments
When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…
ContinueAdded by Timmy D. James on April 30, 2021 at 9:41am — No Comments
According to a recent study published by Wistia, consumers watched more than 23,000 YEARS of video in 2020 alone. This means more video was watched…
ContinueAdded by Timmy D. James on April 23, 2021 at 8:00am — No Comments
Dealers are increasingly adopting video in order to engage customers and win sales. Well, how about adopting this strategy in the F&I department as well?
As front-end margins decrease, many dealerships are placing more emphasis on F&I to make revenue. With digital retailing on the rise and customers shopping from home rather than in the…
ContinueAdded by Timmy D. James on March 26, 2021 at 10:47am — No Comments
Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.
During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…
ContinueAdded by Timmy D. James on March 12, 2021 at 10:37am — No Comments
Most consumers have a built-in fear of communicating with automotive sales professionals. Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.
When a consumer does finally reach out to your dealership, using…
ContinueAdded by Timmy D. James on February 2, 2021 at 11:30am — No Comments
According to Stanford economist Nicholas Bloom, the “working-from-home” economy is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no…
ContinueAdded by Timmy D. James on December 29, 2020 at 10:37am — No Comments
During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced
Video, in and of itself, has proven to be a necessity for successful marketing for dealers.…
ContinueAdded by Timmy D. James on October 19, 2020 at 11:30am — No Comments
Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…
ContinueAdded by Timmy D. James on September 18, 2020 at 10:38am — No Comments
COVID-19 has undoubtedly changed shopping habits. Some even say they have changed forever, tossing retailers into an adapt or die scenario There is more incentive than ever to focus and invest in taking your digital retail strategy to the next level. One innovative and simple way to do that and to make your business stand out from the competition is to…
ContinueAdded by David Malone on August 31, 2020 at 11:54am — No Comments
In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.
So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…
ContinueAdded by sara callahan on July 15, 2020 at 9:41am — No Comments
Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…
ContinueAdded by Timmy D. James on July 14, 2020 at 9:39am — No Comments
In today’s times, people are concerned about COVID-19 as are businesses. Technology has become more important than ever for both consumers to shop as well as businesses to stay afloat. Many dealerships were restricted from sales being open while some were allowed to only sell online. How, exactly, do you sell a car completely online to consumers who are…
ContinueAdded by Jack Behar on June 29, 2020 at 9:46am — No Comments
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