Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the…
ContinueAdded by JD Rucker on November 30, 2012 at 4:43am — No Comments
I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.
The…
ContinueAdded by JD Rucker on November 28, 2012 at 11:13am — No Comments
Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, but for the most engagement, photos rule.
The video below is a short portion of our webinar titled, "…
ContinueAdded by JD Rucker on October 20, 2012 at 8:40pm — No Comments
The question that most automotive SEO vendors hate answering is, "How much traffic will I get?" In PPC, estimates are easy. In SEO, they are often harder to find and more importantly they're misunderstood.
Vendors often point to the Google Keyword Tool or other tools that allow dealers to see how many searches are done per month on a given keyword. This can be an…
ContinueAdded by JD Rucker on April 6, 2012 at 5:30pm — No Comments
If your website isn't built on a true content management system (CMS) that allows you to put up pages in minutes without technical experience, don't read this article. It'll only make you jealous.
If you are on one of the various platforms (TK Carsites, Dealer.com, etc) that has a robust and easy-to-use CMS, today's the day to start using it more often. Google (and…
ContinueAdded by JD Rucker on February 24, 2012 at 10:51am — 6 Comments
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