Lehighton, PA, October 4, 2021 — Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that seasoned automotive industry sales leader Eric Gidney is joining the company as…

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Lehighton, PA, April 14, 2021 — Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that well-known automotive industry veteran…

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There are many conferences and I have been blessed to be a part of some of them lately.  My take on Advertising is quite a bit different than most.  And so, ironically, I became involved in a conference as different as I am.  The Automotive Super Conference in Charlotte NC March 13th and 14th is yes, a Biblically based conference.  But, since I am probably the least biblically based speaker I thought I would share why this conference is "for everyone." 

I was involved in this…

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It's all about Content

Steve Jobs, the best salesman ever, changed my life…

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Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application before. You’ve probably zoomed way into your own…

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I recently posted a blog called Jerks buy cars too. It has gotten over 430 views and some great reviews. It made me think, jerks sell them too. What do I mean by that? Well as a manager and a consultant for years I have had the honor to work with many types of salesman and let's face it some of them are just simply jerks.



The jerks do not last long, they are the ones who want to just throw keys at a customer and when they get back from the un"salesmanned" demo drive they like to ask… Continue

Todays Turbo Charged Dealer World Blog is a core training element that should be visited over and over again.  Probably something we all know, but just great to keep in the "top of mind" awareness section of the brain.

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It is spring time in the North East.   Beautiful weather and time to really enjoy the selling season.  I enjoy this time because it give us a renewed energy and fire to market and brand our cars.   A dealership I consult for has a nice used inventory.  We put some signs on the sides of the cars and as I walked the lot I noticed that we had a 4x4 pick up truck quad cab and a nice one, a little older but really nice.  It had a huge 24X48 graphic on it that said $269.00 a month.   I thought…

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I thought this was awesome!!!!!!!  The concept is the same now a days, stay…

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I get that 2% is a nice market share and that True Car will grow this year.   But I read an article yesterday that also states that they only accounted for 2% of the market share.   I own a direct mail company and I bet if we did some numbers we would find out that direct mail accounted for 5% plus of the market sales last year. (I wish we could get that kind of publicity)  True Car is Advertising and we are giving them a ton of publicity and a lot of our time and energy for a 2% share and a…

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About a year ago, I stopped messing around with the occasional work out and and the I "think" I eat well program.  I went crazy, 6 days a week of workouts, eating lots and lots of chicken, rice, and fish, protein shakes, and loads of supplements to include, Ginko, fish oil, borage oil, flaxseed oil, massive antioxidants, etc...  Bottom line is that I am looking forward to 2012 now and feel I am in the zone. I feel awesome.  Might look like 100 bucks but I feel like a million...lol Never been…

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