Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the

“The Experience Age!”

The Information Age

The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.

The Consumers Have Taken Over The Asylum

Within a few years…

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What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions. 

Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point. 

On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the…

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Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …

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This Week in Social Media

News for the Week of July 18

Improvements for YouTube Ads

Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers.  Available globally wherever TrueView for shopping is available, the new features will help shoppers pinpoint what they’re…

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It’s no surprise social media continues to surge as a means of keeping in touch, sharing information, and comparing product feedback.  Now, more than ever, companies are turning to video to reach consumers for one very compelling reason: it works. It’s estimated 71% of companieswill increase their video marketing budgets this year, and that’s because video has become…

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This Week in Social Media

News for the Week of June 27

Twitter Adds Live Button

Twitter recently added a new button for both iOS and Android that will allow users to broadcast on Periscope from Twitter.  Now users can go live simply by tapping a button in Twitter—without switching apps.  When starting a new Tweet, users will see…

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If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread…

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They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can help bring your dealership…

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We live in a strange world. Thanks to the internet's multifaceted infostream, time, formerly arrow-straight, has wrapped around itself like a Hot Wheels track which now, unfortunately, has sent the miniature muscle car of history careening back to the 80s.…

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As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with Instagram, Foursquare, Tumblr, and LinkedIn sitting comfortably in…

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How is your business using HD Video?

If you’re not sure what I mean, or know what I mean but are not utilizing the power of HD video on your social media and website, consider the following:

Ekaterina Walter, social innovator at Intel, predicted that “2013 will be the year of visual marketing”. Walter went on to say that “…visuals and video done right are highly effective in cutting through the noise.”

The video below is a video my team completed for All Star Automotive…

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In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…

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We've all seen them. The market is been flooded with it. "How to succeed with Social Media," Top 10 Facebook Tips and Tricks," "Best Practices on Twitter." Don't get me wrong, the information is very useful and appreciated, but there is one problem... it's all the same information over and over again.

In the spirit of something new, the exact opposite…

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It’s A Game Changer: Start Producing Video. If You Dare

Think you should leave Britney alone? Think again.

I’m about to do a 180 degree turn on something I’ve said here a few times. Pay attention, though, because as I turn, I’m also going to be moving the circle.

Just like YouTube has.

Last week, Google announced that they…

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What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.

 

One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.

 

Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my…

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As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.

We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback…

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I have been using video as a vital business tool for our online guests here at Kelly Nissan for a while now. I would like to share some of the things that have worked for us.



TOOLS: iPhone, YouTube account, Internet



When a customer inquires about a vehicle online, we like to shoot a quick walk-around video of the vehicle for them to view. This is not an uncommon practice these days with dealerships who are Internet savvy. However, what I think sets us apart is how quickly… Continue