Car Research, a CRM company, takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers! No condescension! ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD! WONDERFUL!!!! Here's their email announcement:
January 18, 2012
You…
ContinueAdded by Keith Shetterly on January 18, 2012 at 6:34pm — 1 Comment
To: All Maryland Dealers
From: Peter Kitzmiller
Re: TrueCar/Zag
Date: January 4, 2012
It is the opinion of MADA that any vehicle referral program which requires a dealer to pay a fee only upon the sale of a vehicle violates Maryland's dealer licensing law. It is MADA's understanding that this is TrueCar/Zag's pricing structure.
Maryland licensing law is very clear.
In order to be a licensed dealer you must have a physical…
Added by Heather Graham on January 5, 2012 at 1:08pm — No Comments
It was Monday December 12, 2011 and I had decided to take a nap at 4:00 PM as I had just spent an average of 14 hours per day working from my home office. I actually spent all weekend working on projects and creating more curriculums.
My nap was rather long and I slept until 8:00 PM. I woke up and looked at my cell phone only to find a voice message from a random phone number in California. I listened to the message and saw that it was one of Scott Painter's people…
Added by Stan Sher on December 15, 2011 at 10:12pm — 5 Comments
I received this email about eight hours ago from an employee of DealerTrack. They asked me that I kept it discreet so I will not be mentioning who it was that sent this to me. It is amazing that DealerTrack's own employees have certain opinions about DealerTrack selling ALG to TrueCar. Does it mean that DealerTrack's own employees are against this deal too? I know that I myself could not work for a company that would allow something like this (no matter how much money I was getting…
ContinueAdded by Stan Sher on December 11, 2011 at 11:47am — 34 Comments
We are developing a sales process for Truecar customers and thought we'd share it with the community.…
Added by Adam Barish on December 10, 2011 at 11:26am — 44 Comments
I have been reading about truecar over the last week or so. There have been strong opinions on each side of the issue. The reality is truecar is here for now and probably will not be going away for quite some time. I don't have time to wait. I need to sell cars right now.
Question: A sales call comes in and the customer says they have a truecar certificate to a dealer that is 50 miles away. Then the question from the customer is "will you honor the truecar price?"
How would you…
ContinueAdded by Stanley Esposito on December 10, 2011 at 10:30am — 2 Comments
Friends,
I send this message as a true friend in the automotive industry. As
some of you already know it is my mission to help dealers be
profitable and grow their results.
I wanted to reach out to you and send you this message to inform you
of what has been going on with Zag.com/TrueCar and the current
discussion.
I know that a lot of dealers are using Zag.com because they are sold
on the fact that they never pay for a lead and only pay $300…
Added by Stan Sher on December 1, 2011 at 1:45pm — 35 Comments
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