Sara callahan's Blog – April 2018 Archive (2)
Effective Public Relations Begins with Humans
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust methodologies accordingly. While this is certainly a challenge, there is a way to make things a tad…
Added by sara callahan on April 30, 2018 at 9:57am — No Comments
Negative Reviews Can be Sales Gold!
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive way to acquire new customers while also…
Added by sara callahan on April 19, 2018 at 9:33am — 1 Comment
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