Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…Continue
Added by Tom LaPointe / CarChat24 on October 28, 2013 at 11:27pm — No Comments
It may seem a bit counterintuitive, but if an auto dealership wants to establish a successful website live chat program in-house, it is wise to position your chat staff as online operators, and NOT as internet salespeople. There are three reasons this strategy will help create live chat success:
Added by Tom LaPointe / CarChat24 on October 21, 2013 at 11:35am — No Comments
It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again.
A follow-up study by Autotrader.com to their 2012 White Paper, Have Internet, Will Travel, confirmed this month that “two and a half times more car buyers traveled distances of 30+ miles to purchase a vehicle…Continue
Added by Tom LaPointe / CarChat24 on October 21, 2013 at 10:30am — No Comments
It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University…Continue
Added by Tom LaPointe / CarChat24 on October 14, 2013 at 10:57am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…Continue
Added by Tom LaPointe / CarChat24 on October 8, 2013 at 12:31pm — No Comments
Some companies celebrate their birthday with a coupon. Porsche put together this awesome video.
Porsche birthday press release:…Continue
Added by Tom LaPointe / CarChat24 on October 2, 2013 at 9:30am — No Comments
An effective dealer chat strategy is a key puzzle piece for increasing leads and sales from dealership websites, and dealers continue to add chat to their portfolio of services – whether they opt for an in-house staff or hosted chat vendor.
The scary truth…Continue
Added by Tom LaPointe / CarChat24 on September 23, 2013 at 9:30am — No Comments
In an interesting piece posted on the Automotive News website over the weekend, Diana T. Kurylko details how manufacturers are able to make real connections with buyers through Twitter, Vine and Instagram.
She points out…Continue
Added by Tom LaPointe / CarChat24 on September 22, 2013 at 7:58pm — No Comments
Added by Tom LaPointe / CarChat24 on August 31, 2013 at 2:08am — No Comments
I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…Continue
Added by Tom LaPointe / CarChat24 on August 12, 2013 at 2:23pm — No Comments
As dealers continue recognize the benefits of either hosted live chat or chat software on their automotive websites, many still feel using in-house staff to handle the chats is their best option. With some proper planning and…Continue
There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you…Continue
Added by Tom LaPointe / CarChat24 on August 3, 2013 at 12:49am — No Comments
AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.
CSI is critical to SURVIVAL
One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…Continue
Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…Continue
Added by Tom LaPointe / CarChat24 on June 18, 2013 at 2:51pm — No Comments
Take a quick moment to laugh at this simplistic reality of most people on the road.
Added by Tom LaPointe / CarChat24 on May 11, 2013 at 12:53am — No Comments
Research indicates that buyers will only visit about three dealerships IN PERSON before taking delivery of their new car, but they may shop dozens online. How do you make sure your store is one of the few they visit? Connect with them using a live chat support…Continue
Added by Tom LaPointe / CarChat24 on April 28, 2013 at 1:34pm — No Comments
Each year thousands of new-hires sit through a dealer’s orientation and basic skills class to learn how to sell cars. In many cases that is the full extent of focused training they will receive in a career that will be an exception if it passes the 6-month mark. Even the ones who survive are likely to end up with one year of experience many times, rather than…Continue
Added by Tom LaPointe / CarChat24 on March 23, 2013 at 3:00am — No Comments
What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to connect…Continue
Added by Tom LaPointe / CarChat24 on March 11, 2013 at 1:01pm — No Comments
CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products CategoryContinue
Added by Tom LaPointe / CarChat24 on March 5, 2013 at 1:26pm — No Comments
Thoughts and prayers are with fans and…Continue
Added by Tom LaPointe / CarChat24 on February 23, 2013 at 5:30pm — No Comments