Use our proprietary Google Search App to find the dealerELITE content you seek...

Tom LaPointe's Blog (10)

PHOTO for a SMILE - George Carlin' wisdom of the road

Take a quick moment to laugh at this simplistic reality of most people on the road.

Check out Jeff…

Continue

Added by Tom LaPointe on May 11, 2013 at 12:53am — No Comments

How to increase ROI with Auto Dealership Live Chat Support Software

Research indicates that buyers will only visit about three dealerships IN PERSON before taking delivery of their new car, but they may shop dozens online. How do you make sure your store is one of the few they visit? Connect with them using a live chat support…

Continue

Added by Tom LaPointe on April 28, 2013 at 1:34pm — No Comments

5 Must-read books for aspiring salespeople

Each year thousands of new-hires sit through a dealer’s orientation and basic skills class to learn how to sell cars. In many cases that is the full extent of focused training they will receive in a career that will be an exception if it passes the 6-month mark. Even the ones who survive are likely to end up with one year of experience many times, rather than…

Continue

Added by Tom LaPointe on March 23, 2013 at 3:00am — No Comments

3 Tips to leverage family bonds in marketing like this AMAZING Subaru ad in Japan

What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.

Now is a good time to look at your marketing to see how you can use emotion to connect…

Continue

Added by Tom LaPointe on March 11, 2013 at 1:01pm — No Comments

CarChat24 PRESENTED WITH DRIVINGSALES DEALER SATISFACTION AWARD

CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category

PALM HARBOR, Fla. – Feb. 11, 2013 –…

Continue

Added by Tom LaPointe on March 5, 2013 at 1:26pm — No Comments

VIDEO - Horrible wreck @ Daytona NASCAR Nationwide race (updated)

8 am / Feb 24 - ESPN.com reports 14 treated onsite and released; 14 transported offsite for treatment, with 2 critical and expected to survive and NONE with life-threatening injuries

Thoughts and prayers are with fans and…

Continue

Added by Tom LaPointe on February 23, 2013 at 5:30pm — No Comments

Mercedes claims 2012 luxury vehicle sales crown; says BMW lost

In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time…

Continue

Added by Tom LaPointe on February 21, 2013 at 11:09am — No Comments

New Car shoppers looking at MORE models & avoid Hybrid / Electric

Shoppers are looking at MORE MODELS in their quest for a new car, according to the annual "Avoider Study" by J.D. Powers. Their 2013 data show buyers consider an average of 2.13 new vehicles during their shopping cycle, up from 3.1 in 2012 and 2.9 in 2011.…

Continue

Added by Tom LaPointe on January 31, 2013 at 2:00am — No Comments

Great 1 Minute sales training video from Jackie B. Cooper

My first week in the business my sales manager handed me a 12-pack of cassette tapes from Jackie B. Cooper. Those fundamentals ring as true today as 30 years ago or whenever he made them. This message is priceless AND timeless. Enjoy!

Tom LaPointe…

Continue

Added by Tom LaPointe on January 30, 2013 at 12:47am — No Comments

TRUE INSPIRATION - US Navy Quad amputee and high school sweetheart love story in 22 photos

This has been circling the web for a couple of months, but hit my inbox today. When you're tempted to let the challenges of life get you down, check out the courage, passion, and romance of Taylor Morris.