Take a quick moment to laugh at this simplistic reality of most people on the road.
Added by Tom LaPointe on May 11, 2013 at 12:53am — No Comments
Research indicates that buyers will only visit about three dealerships IN PERSON before taking delivery of their new car, but they may shop dozens online. How do you make sure your store is one of the few they visit? Connect with them using a live chat support…Continue
Added by Tom LaPointe on April 28, 2013 at 1:34pm — No Comments
Each year thousands of new-hires sit through a dealer’s orientation and basic skills class to learn how to sell cars. In many cases that is the full extent of focused training they will receive in a career that will be an exception if it passes the 6-month mark. Even the ones who survive are likely to end up with one year of experience many times, rather than…Continue
Added by Tom LaPointe on March 23, 2013 at 3:00am — No Comments
What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to connect…Continue
Added by Tom LaPointe on March 11, 2013 at 1:01pm — No Comments
CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products CategoryContinue
Added by Tom LaPointe on March 5, 2013 at 1:26pm — No Comments
Thoughts and prayers are with fans and…Continue
Added by Tom LaPointe on February 23, 2013 at 5:30pm — No Comments
In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time…Continue
Added by Tom LaPointe on February 21, 2013 at 11:09am — No Comments
Shoppers are looking at MORE MODELS in their quest for a new car, according to the annual "Avoider Study" by J.D. Powers. Their 2013 data show buyers consider an average of 2.13 new vehicles during their shopping cycle, up from 3.1 in 2012 and 2.9 in 2011.…Continue
Added by Tom LaPointe on January 31, 2013 at 2:00am — No Comments
My first week in the business my sales manager handed me a 12-pack of cassette tapes from Jackie B. Cooper. Those fundamentals ring as true today as 30 years ago or whenever he made them. This message is priceless AND timeless. Enjoy!
Added by Tom LaPointe on January 30, 2013 at 12:47am — No Comments
This has been circling the web for a couple of months, but hit my inbox today. When you're tempted to let the challenges of life get you down, check out the courage, passion, and romance of Taylor Morris.
This tale is about an amazing young man who is a Navy explosives specialist horribly…Continue
Added by Tom LaPointe on January 27, 2013 at 2:30am — No Comments