Big Tom LaPointe's Blog – June 2013 Archive (1)

How many leads and deals are OK to skip? Why 24/7 live chat makes perfect (dollars and) sense

Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…

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Added by Big Tom LaPointe on June 18, 2013 at 2:30pm — No Comments

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