David Metter's Blog (51)

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially…

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Added by David Metter on September 13, 2017 at 11:10am — No Comments

Do You Have The Power To Know What You’re Losing?

 

 | By David Metter

The number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower them to take immediate action based on sales data only hours old. It’s as if dealers in today’s world have to…

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Added by David Metter on September 11, 2017 at 10:56am — No Comments

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any…

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Added by David Metter on August 25, 2017 at 1:37pm — No Comments

IS VENDOR INTEGRATION THE NEW INNOVATION?

by David Metter

A Tale That Proves 2 Technology Leaders are Better Than 1

Too many companies these days suffer as a result of being close-minded. They think innovation means constantly developing new solutions to better service dealers and OEMs. I’d like to challenge that mindset. What happened to…

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Added by David Metter on May 1, 2017 at 11:30am — No Comments

5 Reasons to Attend PCG's Automotive Engagement Conference

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all…

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Added by David Metter on March 21, 2017 at 4:31pm — No Comments

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding…

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Added by David Metter on February 15, 2017 at 4:52pm — 2 Comments

ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss and mentor would say it to me all of the time. However,…

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Added by David Metter on February 6, 2017 at 3:01pm — No Comments

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

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Added by David Metter on January 24, 2017 at 11:05am — No Comments

VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most. 

Since when did VDP views become more important than sales? This is not an attempt to downplay…

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Added by David Metter on December 15, 2016 at 3:19pm — 1 Comment

What You Need to Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the…

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Added by David Metter on December 1, 2016 at 3:53pm — No Comments

Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

People buy everything online these days. Or do they? In reality, there are some items people simply prefer to touch, see, feel, taste, smell, or drive before they consider signing on the dotted line…

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Added by David Metter on October 24, 2016 at 2:22pm — No Comments

More Data More Problems: 3 Big Data Problems & How to Solve Them

by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the…

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Added by David Metter on October 17, 2016 at 3:00pm — No Comments

AT LAST: Attribution Claims Its Throne

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Added by David Metter on August 30, 2016 at 9:42am — No Comments

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team…

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Added by David Metter on June 17, 2016 at 4:49pm — 1 Comment

10 Baseball Movies that Will Improve Automotive Sales

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …

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Added by David Metter on June 8, 2016 at 4:01pm — 1 Comment

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 10:30am — No Comments

4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in…

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Added by David Metter on May 10, 2016 at 4:27pm — No Comments

3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…

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Added by David Metter on April 18, 2016 at 4:47pm — No Comments

4 Parallels of the Auto Industry and the NFL

The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus…

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Added by David Metter on April 13, 2016 at 11:57am — No Comments

About

DealerELITE created this Ning Network.

Blog Posts

Unstoppable is Here

Posted by Dave Anderson on September 26, 2017 at 4:57pm 0 Comments

Yesterday, my newest book Unstoppable was released worldwide, and already it is beginning to pop up on store shelves everywhere. If you've been listening to my podcast,…

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What is Training Worth?

Posted by AWN INC on September 26, 2017 at 12:10pm 0 Comments

In my career, I have trained over 200 warranty administrators and zero horses. The reason for that is that I know warranty like I know my own name and I know nothing about training horses. In fact, when they put me in the old folk’s home, I will…

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How to Master the Art of Enthusiasm

Posted by Dave Anderson on September 26, 2017 at 12:01pm 0 Comments

Among the eight key traits that game changers possess and consistently bring to all that they do is enthusiasm. What separates the game changers from the other three performance groups (undertakers, caretakers, and playmakers) in terms of…

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Compact Cars and Compact Crossover Prices Go Up

Posted by Black Book on September 26, 2017 at 11:25am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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