David Metter's Blog – May 2015 Archive (3)

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are…

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Added by David Metter on May 29, 2015 at 8:59am — 2 Comments

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need.  In reality, I shop more than my wife and kids… they just don't go…

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Added by David Metter on May 12, 2015 at 1:53pm — No Comments

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…

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Added by David Metter on May 5, 2015 at 8:49am — No Comments

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