David Metter's Blog – August 2015 Archive (4)

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your location.  As consumers increasingly…

Continue

Added by David Metter on August 27, 2015 at 12:21pm — No Comments

8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

 

I thought I would share some best practices from my observations working…

Continue

Added by David Metter on August 24, 2015 at 8:52am — 1 Comment

Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…

Continue

Added by David Metter on August 13, 2015 at 8:39am — No Comments

Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…

Continue

Added by David Metter on August 7, 2015 at 8:32am — No Comments

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service