David Metter's Blog – December 2015 Archive (4)

BIG DATA: Are We Using It All Wrong?

Big data is a buzzword that’s been floating around the auto industry for some time now. Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching those people that aren’t your…

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Added by David Metter on December 31, 2015 at 9:08am — 1 Comment

Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…

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Added by David Metter on December 29, 2015 at 9:07am — No Comments

5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more. However, which trends in 2015 will…

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Added by David Metter on December 18, 2015 at 12:35pm — No Comments

A Primer on Beacons and How Dealers Can Benefit From Them

As we head into 2016, one of the most exciting new technologies that some dealers are experimenting with are beacons. Beacons are small, inexpensive hardware devices that can be attached to a wall in the showroom or placed around a dealership's lot. Using Bluetooth technology, the beacon detects nearby smartphone devices and can send customers push notifications with a welcome…

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Added by David Metter on December 10, 2015 at 8:32am — No Comments

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