The obvious goal of marketing and sales is increasing revenue. They are so closely intertwined it often surprises me that in many cases sales staff are not taught about the complexity, cost and how to benefit from marketing efforts of their employers.

Third party car shopping sites and the convenience of mobile as well as video content has virtually everyone seeking…

“If I lost everything today and I had to start over, I would go sell cars. Because I’m working with somebody else’s inventory, I control my own pay plan. I control my schedule. I can get up at 5 in the morning and work ’til 10 at night,and I enjoy it.”

In the past year I have had the privilege of visiting with businesses of all sizes to introduce digital marketing solutions. In an age where disruptive digital technology is a crucial part of the success of one’s business I must share what I learned as a digital marketing specialist.

What could stop a good digital campaign in its tracks?

A: Staffing issues and or lack of motivated sales professionals.

Marketing strategies were either stalled by high staff turnover or were…

"The game changers at Southwest Airlines, who have prospered for nearly 40 years by challenging conventional wisdom in the airline business, have embraced the “hire for attitude” philosophy more intensely than any big organization I’ve encountered.", Sherry Phelps explains. Miss Phelps spent 33 years at Southwest, and as a top executive in the People Department while helping to design many of their hiring practices.



Sometimes the culture has to change within the organization. I…