Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…Continue
Added by Stan Sher on September 29, 2012 at 7:28pm — No Comments
When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers. They got tired of going to massive conferences with…Continue
Added by Stan Sher on September 29, 2012 at 5:30am — No Comments
We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…Continue
Added by Stan Sher on September 25, 2012 at 11:28am — No Comments
My buddy Richard A. Browne, who is a huge talent in automotive fixed operations wrote this awesome blog that dealers need to read. I reposted it here. So here goes...
Scams, Rip Off Report, Poor Business practices, Misleading, Painting the picture of this could be you. Are you a the victim of giving it your all and not seeing your pay check increase but your hours have? This is the current trend in most of today's automotive dealerships and automotive vendors. In the past 3…Continue
Added by Stan Sher on September 19, 2012 at 2:07pm — No Comments
Added by Stan Sher on September 14, 2012 at 3:37am — No Comments
Stan Sher, president of Dealer eTraining presented “The Evolution of the BDC” at AutoCon 2012. The session discussed how a BDC department needs to be structured and the keys to success. Stan also discussed the needs for various…Continue
Added by Stan Sher on September 3, 2012 at 3:58pm — No Comments