Anne Fleming's Blog – April 2015 Archive (2)
Boost Women's Confidence to Boost Your Sales
The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.
The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.
Women have different buying criteria and behaviors than men. Women rank trust…
ContinueAdded by Anne Fleming on April 29, 2015 at 1:45pm — 6 Comments
2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?
The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…
ContinueAdded by Anne Fleming on April 8, 2015 at 9:30am — 1 Comment
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