David Johnson's Blog (24)

Digital Fixed-Ops, Making The Case

Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?

Take this statistic from Google Automotive: 40% of automotive searches are for service, parts, repair, and maintenance. Taking that into consideration and the fact…

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Added by David Johnson on November 6, 2012 at 5:30pm — 1 Comment

Why Relationships Matter And ROI Doesn't

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.…

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Added by David Johnson on March 26, 2012 at 11:00am — 5 Comments

5 Steps To Connecting With The Movers And Shakers on LinkedIn

Finding, Connecting and Building Win-Win Relationships

Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people,…

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Added by David Johnson on February 20, 2012 at 11:54am — No Comments

Yeah, What Richard Branson Says: Screw Business As Usual!

I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership but within the entire industry as a whole. I'm tired of hearing, "That's not the way we do…

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Added by David Johnson on December 18, 2011 at 11:02am — No Comments

Finding Social Objects To Connect And Become Synonymous With

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…

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Added by David Johnson on December 9, 2011 at 2:28pm — No Comments

The Law Of Profitable Returns

I decided to write this post after a comment I left on my Facebook Profile, it stated:

The Law Of Profitable Returns: As long as the value of your goods and services exceeds what was paid for them, then the profit received will always…
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Added by David Johnson on December 3, 2011 at 1:30pm — No Comments

5 Things The Rose Can Teach Us About Social Media

What's in a name? That which we call a rose by any other name would smell as sweet.

The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…

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Added by David Johnson on October 20, 2011 at 9:31am — No Comments

Finding Social Objects To Connect And Become Synonymous With

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…

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Added by David Johnson on October 12, 2011 at 4:56pm — 1 Comment

Three Ideals For Social Marketing Success, Part 2

In part 1 of The Three Ideals For Social Marketing Success I mentioned that success in social media boils down to three ideals, they are:

  1. The Development Of Relationships,
  2. The Creation Of High…
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Added by David Johnson on September 7, 2011 at 4:01pm — 1 Comment

Tracking For Social Media ROI - Yes, It's Possible

A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…

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Added by David Johnson on July 24, 2011 at 12:09pm — No Comments

How Likely Is Your Online Community To Recommend You?

That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…

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Added by David Johnson on June 30, 2011 at 11:28am — 1 Comment

5 Steps To Establishing A Dealership Wide Blog

Before I get into what this blog is about I think it might be better to tell you what this blog isn't. First, I won't be discussing why you should be blogging, I'll take the fact that you are reading this as a sign that you already know you should. Second, it won't be a technical how -to-manual of setting up and maintaining blogging software. In this post…

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Added by David Johnson on April 14, 2011 at 9:03am — No Comments

Creating An Email List: Lead Nurturing

Creating an opt-in email list is as foreign to the auto industry as driving on the left side of the road but there is a place for it and in this post I'm going to share with you both the why and the how. On your dealer site the end goal is to turn surfers into leads, to get some sort of contact information whether it be an email address, a phone…

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Added by David Johnson on March 13, 2011 at 11:29am — No Comments

The Social Cause - In Search Of A Higher Social Media Calling

2010 brought with it main stream social media for the auto industry, some embraced it and ran with it while others (most) knocked their head against the wall wondering what they were doing wrong. 2010 was more or less a trial, a yearlong test in the field of relationship marketing, what did you learn from it? If you're like a lot of dealers you…

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Added by David Johnson on February 10, 2011 at 11:50am — No Comments

The 5 Cornerstones Of Building An Influential Personal Brand

Continuing on the path I started when I wrote "Building Your Personal Brand by Harnessing The Power of Social Media" I wanted to write a second post that digs a little deeper into a few aspects of that…

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Added by David Johnson on December 27, 2010 at 5:27pm — 2 Comments

Building Your Personal Brand by Harnessing The Power Of Social Media

Are You Exceptional?

Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between what's expected and the service given that will decide whether…

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Added by David Johnson on December 24, 2010 at 3:47pm — 4 Comments

Social Media, BHPH and Decreasing Delinquency Rate

Here's a good rule of thumb for you about new technology: if it limits customer interaction it's probably not a good idea to go with it. That is, if a new technology, no matter how much time it saves you, takes AWAY from your ability to build relationships with your customers, then you're better off without it. Earlier, I was talking with B.A. Nerison,…

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Added by David Johnson on December 17, 2010 at 10:35pm — No Comments

LinkedIn- Harnessing The Power Of The Super Influencer PODCAST

Welcome to the 4th episode of Automotive Social Media – The Podcast! In this episode I will share with you the tips and tricks of LinkedIn and how you can connect with the super influencers in your market. If you’re not using LinkedIn with you Automotive Social Marketing then you are missing out. Keep in mind that if you are a sales person, you don’t have to wait till your dealership says its mandatory, start now, take your future into your own hands!…

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Added by David Johnson on November 29, 2010 at 11:41am — No Comments

The Law Of Reciprocation and Relationship Marketing

Welcome to the 3rd episode of Automotive Social Media – The podcast. In the episode I explore how you can harness the Law of Reciprocation to gain referrals, influence word of mouth and build powerful two way relationships with your customers. As in the other podcasts I leave out the why and get to the how, leave a comment or two in the comment section below and let me know how you are using the Law of Reciprocation.…





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Added by David Johnson on November 19, 2010 at 5:44pm — 2 Comments

What Is Social Media Really, And How Can It Help My Dealership?

It's not the end all be all, that's for sure. What? But David I've been to one of your seminars, I've seen all your webinars and have read your blog posts, you're a social media guy... aren't you? In a sense you could make the argument that I am, I do preach it, I'm passionate about it and I feel that every dealership in the country can benefit from it to one…

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Added by David Johnson on October 6, 2010 at 1:22pm — No Comments

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