Mike Gorun's Blog (189)

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then…

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Added by Mike Gorun on February 20, 2018 at 9:37am — No Comments

Winning Customer Loyalty Through Convenience

Customer loyalty is increasingly difficult to earn. Consumers…

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Added by Mike Gorun on February 13, 2018 at 9:02am — No Comments

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have…

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Added by Mike Gorun on February 6, 2018 at 9:30am — No Comments

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift,…

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Added by Mike Gorun on January 30, 2018 at 9:22am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify…

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Added by Mike Gorun on January 23, 2018 at 10:01am — No Comments

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal…

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Added by Mike Gorun on January 16, 2018 at 10:05am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally…

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Added by Mike Gorun on January 9, 2018 at 9:16am — No Comments

Don’t View Questions as a Weakness

A recent article on…

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Added by Mike Gorun on December 26, 2017 at 9:30am — No Comments

The Allure of Cross-Monetization & Evolving Loyalty Rewards

Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become m…

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Added by Mike Gorun on December 19, 2017 at 9:35am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of…

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Added by Mike Gorun on December 12, 2017 at 9:09am — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. However, my guess is that your dealership doesnt have one, so Im willing to risk…

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Added by Mike Gorun on December 4, 2017 at 10:33am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, …

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Added by Mike Gorun on November 28, 2017 at 9:25am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…

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Added by Mike Gorun on November 21, 2017 at 9:45am — No Comments

You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide a…

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Added by Mike Gorun on November 14, 2017 at 9:13am — No Comments

The Key to Modern Customer Loyalty

As times change, so do consumer desires. What hasn’t…

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Added by Mike Gorun on November 7, 2017 at 9:53am — No Comments

Holidays are the Perfect Time to Nurture Loyalty

It’s beginning to look a lot like the holidays. I…

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Added by Mike Gorun on October 31, 2017 at 9:34am — No Comments

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have…

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Added by Mike Gorun on October 24, 2017 at 9:28am — No Comments

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. …

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Added by Mike Gorun on October 17, 2017 at 10:08am — No Comments

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto …

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Added by Mike Gorun on October 10, 2017 at 9:36am — No Comments

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expe…

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Added by Mike Gorun on September 29, 2017 at 9:51am — No Comments

About

DealerELITE created this Ning Network.

Blog Posts

How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 12:08pm 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege…

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The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…

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Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…

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#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

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