David T. Gould's Blog (2)

Why Do We Push Potential Clients Back Out Of The Sales Funnel? - brought to you by: DTG - Digital Efficiency

Digital Efficiency, to me, means getting the most from your digital marketing and digital advertising efforts (dollars). To get the "most", I see a glaring need for the recognition and maximization of Digital Assets. Digital Assets? Digital Parts, Pieces and Flow of the same. This post addresses Digital Flow Efficiency.

Recently, while attending a Digital Marketing training seminar, an interesting observation was pointed out. What happens on your website once a lead…

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Added by David T. Gould on February 12, 2012 at 12:00am — 7 Comments

Automotive Dealer Data Access - Data Fields, Lock'm Down - DTG Digital Efficiency

The Data War is raging.

Automotive dealers are becoming more enlightened daily as they are being exposed at NADA and through forums such as DealerElite to the very serious matter of consumer and dealer data leakage. By data leakage, I am referring to the unrestricted polling or scraping of their dealership DMS (computer systems) by vendors providing software "solutions" that are suppose to be helping dealers organize and maximize sales. Typically, these vendors have inserted…

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Added by David T. Gould on February 8, 2012 at 12:00am — 8 Comments

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