Tom Gorham's Blog (4)

Ode to Jim Zeigler and Living at Warp 5

I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!  Upon arriving home, I immediately went to my computer and fired up my email; I saw that Jim Zeigler had posted his latest monthly article at ADM. I couldn’t wait and went directly to his article, which mesmerized me as usual. …

Continue

Added by Tom Gorham on October 11, 2011 at 8:30pm — 2 Comments

From the Trenches – The Hybrid Internet

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…



Continue

Added by Tom Gorham on September 26, 2011 at 10:18pm — No Comments

Death of a (Car) Salesman?

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

Continue

Added by Tom Gorham on August 28, 2011 at 2:16pm — 2 Comments

The People We Touch - Word of Mouth Advertising



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer…

Continue

Added by Tom Gorham on May 21, 2011 at 5:45pm — 2 Comments

About

DealerELITE created this Ning Network.

Blog Posts

Toyota's C-HR India: SUV With A Difference

Posted by Yatin Kumar on February 20, 2018 at 2:04am 0 Comments

Toyota has been a major SUV manufacturing company globally for quite a few years. However, the company does not have many models in the ever-growing SUV market of India, except the Toyota Fortuner, which is a premium model. However, the company…

Continue

We're using ezautoquote.net to increased our profit margin on Payment shoppers.

Posted by Michael Deville on February 19, 2018 at 12:10pm 0 Comments

Payment shoppers are interested in quickly determining what will be their monthly expenditure for a new Honda. ezAutoQuote.net is a subscription services that we use to quickly get a firm payment in front of them. It allows our clients to compare…

Continue

Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Posted by Scot Eisenfelder on February 19, 2018 at 9:36am 0 Comments

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns.…

Continue

Expand Your Digital Service Marketing Strategy

Posted by Scot Eisenfelder on February 19, 2018 at 9:30am 0 Comments

When a person wants to buy a vehicle, a dealership is the first…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service