Having been a Service Manager, Advisor, Dispatcher, Parts Manager and prior to that a retail store manager I know what drives a business forward. It is a dedication to customer service - "Service to the customer supersedes all other assignments" If the owner of a business truly believes and practices this simple rule customer loyalty will soar. A genuine interest in giving each and every customer the best experience will make everyone happy. Always look for ways to give customers honest…

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To Service Managers and service minded owners,

While we are approaching the day when "Snail Mail" is obsolete it's not here yet. When you analyze your Database you will find that over half of your customers do not have an Email addresses and this is for a number of reasons. You still need to keep in front of them and direct mail is the best way. A comprehensive program of combining emails and text messages with direct mail will work best.

Tom Law