Ujj Nath's Blog (69)

Mobile-First: - The Only Way to Talk to Your Customers

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere. Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49, 94% of this…

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Added by Ujj Nath on September 15, 2020 at 10:00am — No Comments

Shut Down the Chat Boxes on your Website

Today's Environment

Do you ever get fed up with the chatbots that keep appearing on websites even after you have shut them down?  Well, many websites could use some chatbot best practices! That is just one of several things I find that need to be fixed on dealer websites to improve the consumer experience.

 

I don't know how many of you have gone and tried to navigate your dealer website. In many cases it is confusing and an absolute nightmare. It is…

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Added by Ujj Nath on August 20, 2020 at 10:42am — No Comments

Don't Ask Me Too Many Questions When I Schedule An Appointment For Dealer Service

Today's environment:

Sometimes when I look at an auto dealer website I sit back, scratch my head, and wonder if they have ever scheduled an appointment for dealer service on their website? Not to mention all the bots that pop, and all the flashing offers! It is the farthest from the basic tenets of what makes anything usable today on…

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Added by Ujj Nath on July 20, 2020 at 12:00pm — No Comments

myKaarma Launches Service Cart, Almost Doubles Service Recommendation Approvals at Pilot Auto Dealerships

Long Beach, CAJanuary 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

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Added by Ujj Nath on February 3, 2020 at 8:10am — No Comments

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 10:23am — No Comments

Why Your Service Department Should Provide Pickup & Delivery

I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.

Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I…

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Added by Ujj Nath on May 2, 2019 at 10:00am — No Comments

Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback

Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains. Adding options that increase customer convenience…

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Added by Ujj Nath on April 3, 2019 at 10:06am — No Comments

How to Remove Friction from the Service Drive

Does your service department software remove friction for your customers but add friction for your staff? Perhaps that is why we see so many software companies come and go in this industry.

 

With today’s transformation from a dealership-centric focus to one that is more customer-centric, technology companies are rapidly developing solutions…

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Added by Ujj Nath on February 21, 2019 at 10:07am — No Comments

myKaarma to launch service@home™ at 2019 NADA Show

service@home™ extends service department access to meet the demands of today’s busy customers

LONG BEACH, Calif.,-- January 24, 2019 -- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced the…

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Added by Ujj Nath on January 25, 2019 at 11:21am — No Comments

You May Want to Keep an Eye on Tesla, Here’s Why:

Tesla CEO Elon Musk recently tweeted that he wanted to take Tesla private, which has garnered a lot of attention. Hey, I realize that Tesla as a company can be a polarizing issue in our automotive industry. But this is something you may want to pay attention to.

 

Here’s…

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Added by Ujj Nath on August 28, 2018 at 10:00am — No Comments

Wi-Fi is Like Water: You Need Plenty of it and here's how to do it!

Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco needed to prove that, not only would the Internet save companies money, but also Cisco products were the best choice to help them…

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Added by Ujj Nath on August 21, 2018 at 10:02am — No Comments

Welcome to the Circus...See Cars, Elephants and the Wolf Boy!

When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.

 

However, people were very curious about this strange new phenomenon of transportation. So curious, in fact, that…

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Added by Ujj Nath on August 7, 2018 at 9:44am — No Comments

QR Codes: A Technology Asset or Failure?

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of mobile technology.”

 

Yes, pretty harsh,…

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Added by Ujj Nath on July 31, 2018 at 9:37am — 2 Comments

Great Lessons From Historical Mistakes

The automotive industry is changing with self-driving cars, companies such as Uber entering the field and the decline of oil-dependent vehicles.  

 

To that point, I am sure many of you are familiar with the shocking stories and downfalls of three highly successful companies: Blockbuster, Kodak and Xerox.

 

So, what lessons can be learned from…

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Added by Ujj Nath on July 24, 2018 at 9:56am — No Comments

Incentivization & Teamwork: The Keys to Increased Profits

As there are several different departments in dealerships, each with their own goals and targets, it is quite common for inter-departmental fighting to occur – a woe of many a manger. This happens because each department attempts to preserve revenue within their own department – other departments be darned!

 

For example, the used car manager will complain…

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Added by Ujj Nath on July 10, 2018 at 9:46am — No Comments

Will Amazon Steal Your Tire Sales?

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.

 

Well, what if your customers no longer need to buy tires from your dealership? What if they could simply go…

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Added by Ujj Nath on June 26, 2018 at 9:40am — No Comments

How Small Dealers Can Win the War Over Size

If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.

 

Of course, size matters when it comes to many things in the dealership world and the consolidation of the…

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Added by Ujj Nath on June 11, 2018 at 9:35am — No Comments

What Can We Learn From A $1000 Toilet Seat?

In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.

 

I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…

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Added by Ujj Nath on May 21, 2018 at 10:03am — No Comments

When It Comes to Service the Sky Should NOT be the Limit

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed as a large and inconvenient time sink.

 

To…

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Added by Ujj Nath on May 14, 2018 at 9:18am — No Comments

Is $7.5 Million Worth a Process Change?

Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?

 

Well, failing to document those recommendations can be an expensive mistake – and not just because you miss out on any future…

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Added by Ujj Nath on April 30, 2018 at 10:25am — No Comments

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