“At first people refuse to believe that a strange new thing can be done.

Then they begin to hope it can be done.

Then they see it can be done.

Then it is done………. and all the world wonders why it was not done centuries…

(Part 4 – Sell them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.

In the third part of this 4 part blog, we reviewed how to…

(Part 3 – Fix them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.

Now that we know what vehicles we are…

(Part 2 – Find them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

Now that we know what vehicles we are looking for, the next step is “finding” them!

There are many places we can search to find these…

(Part 1 – Assess them)

Pre-Owned vehicles are the life blood of any successful automotive dealership!

For some dealers, that don’t floor plan pre-owned vehicles, this is where a LOT of cash can be found!

So why is it that some dealers feel that the Pre-owned department takes a “back seat” to the New vehicle…

Baseball is America’s game. It provides thrills, strategy, suspense, heroics and athleticism all in one.

As of the writing of this article, (September 22, 2011) the batting average for ALL Major League players stand at .255.

That translates into 255 hits for every 1000 at bats.

The player that has the highest batting…

Are you trying to decide what your Social Media process should look like?

Are you trying to decide where to begin and what to do?

One of the easiest and most effective ways to use social media to enhance your dealership’s presence is to utilize video of your happy customers either taking delivery of their New or Pre-Owned vehicle, or video of their experience in your service department!

You first have to understand, social media is…

Kelly Blue Book, the self proclaimed “The Trusted Resource” is used by consumers every day!

According to KBB’s own site stats, “Over 13+ million visits generate more than 35 million pricing reports every month”

THAT is a lot of visits!

Have you ever had a customer come into the dealership with…

In (Part 1) of this blog, we talked about the experience you receive when you go to a restaurant for lunch.

In (Part 2) of this blog, we talked about the “Level of Expectation” process in your Sales Department.

In (Part 3) of this blog, we talked about the “Level of Expectation” process in your F&I/Business Manager’s…

In (Part 1) of this blog, we talked about the experience you receive when you go to a restaurant for lunch.

In (Part 2) of this blog, we talked about the “Level of Expectation” process in your Sales Department.

Now….lets talk about setting the “Level of Expectation” in your Dealership’s F&I/Business Manager…

In (part 1) of this blog, we talked about the experience you receive when you go to a restaurant for lunch.

Now….lets talk about setting the “Level of Expectation” in your Dealership’s showroom.

Today’s customers demand a process that is both professional and transparent!

Today’s customers also want the process to go as…

We have all had the experience of going out to a restaurant for lunch.

The process is nearly the same in every restaurant.

• First we are greeted at the door
• We are then guided to an open table
• We are then given a menu to choose from different options
• We are asked if we would like anything to drink while we look…

How can you solve ANY problem that you might have???

There is a very simple process…to solving any and all problems…

The process… is basically 4 steps…

And you are going to need to write out your answers…to every step of the process…

So get yourself some paper and a pen…or type it out on your…

There is an enormous difference between training the people in your organization and actually developing a culture within your organization!

Training simply formulates the process from A to Z. But if ALL employees don’t understand the entire picture, you are doomed for failure!

While building a culture…..well…that takes a lot of time…

I LOVE the game of golf. It is one of my major hobbies and passions.

I have studied the pros and cons to all the new equipment.

I have read all of the “how to” manuals.

Watched video on what the perfect swing looks like.

I basically have read every magazine and book. I have watched every video, and my…

First of all, Happy Labor Day weekend to everyone!

Now…..why are so many of you “laboring” so hard out there?

Why is it that so many managers today have to do more with less, and get better results from limited resources, more than ever…

When we all first started our careers in the automotive business, we began to learn the basics of our jobs.

We all learned different skills such as, greetings, fact finding, product knowledge, the steps to a sale, word tracks, phone skills, prospecting and networking skills, closing skills, follow up skills and so on.

We all got better…