There’ll be a lot going on at NADA100—and to see everything you want to see, it’s important to make a plan.  It all starts with Carnival on January 26, and it won’t stop until the last person’s off Expo floor.  But don’t worry; I’ve got you covered, and I won’t let you miss a thing.  Here’s what you need to know and where you need to go:

• Kick it off with Carnival. …

Chapter 4: What to See in the City

It’s almost time for NADA100, and that means we’re all about to get a little taste of New Orleans!  It’s a city that’s rich in history, fun, food, and nightlife, so it’s tough to know where to start.  To help you out, I did a little digging, talked to some friends in the know—and, of course, vetted some places…

Chapter 3: What to Do What When You Get There

There are a few things you can do to make NADA100 a top-notch experience.  If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.  If not, check out the…

This Week in Social Media

News for the Week of December 19

Instagram Releases Live Video for All U.S. Users

Instagram just announced they will be releasing a new Live Video feature to all U.S. users within…

We live in a world of empowered consumers.  They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition.  Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…

This Week in Social Media

News for the Week of December 12

Instagram Adds New Comment Control Features

Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…

Chapter 2: What to Know Before You Go

So you’re all signed up to go to NADA100 and you’re counting down to January 26?  (If you missed that whole registration thing, go…

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it,…

Chapter 1: Get Prepared

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know…

This Week in Social Media

News for the Week of December 5

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create…

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm.

Why?  Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead.  A step ahead of those who resist change.  A step ahead of those who insist on doing it…

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …

This Week in Social Media

News for the Week of November 28

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…

You already know your customers are online learning about the products and services they’re considering.  And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome.  But before you start throwing articles, pics, and videos online, there are a few things to remember. …

This Week in Social Media

News for the Week of November 21

Facebook Updates Metrics and Reporting

Facebook had reportedly been having some issues with the metrics it provided, so they have…

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.  Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected individuals with access to endless information that…

Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged…

This Week in Social Media

News for the Week of November 14

Instagram Adds More Features to Stories

New Instagram Stories features, including Boomerang, Mentions, and Links have been added…

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.  While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in.  When it comes to automotive,…

This Week in Social Media

News for the Week of November 7

Twitter Beefs Up Customer Service Efforts

Twitter announced they have added two new features to Direct Messages:…