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Jeff Cowan's Blog (47)

How to Avoid Pitfalls in the Automotive Dealer-Vendor Relationship

I recently attended a few conventions where I had the opportunity to meet and talk with many automotive product vendors and automotive dealer principals. Often, the conversations revolved around relationship-building between the two. When asked, both the vendors and the dealers agreed…

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Added by Jeff Cowan on July 11, 2016 at 7:45pm — 1 Comment

Service Advisors Q & A

Frequently Asked Questions From Service Advisors Who Attend My Workshops

Dear Service Advisors and Fixed Operations professionals, I have presented countless workshops throughout my career. And although every workshop contains elements of surprise, there are…

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Added by Jeff Cowan on June 29, 2016 at 4:21pm — No Comments

Top 15 Service Advisor Myths

Myths are dangerous things. They are invented from misinformation and the unknown.  For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved…

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Added by Jeff Cowan on May 24, 2016 at 3:28pm — 2 Comments

The Best Way to Increase Sales

Start Selling Everyday Like it’s the Last Day of the Month

In the average retail establishment roughly 80% of monthly sales are made in the last two weeks of each month.  Just over 60% of those sales are made in the last 7 days of the…

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Added by Jeff Cowan on May 2, 2016 at 1:39pm — No Comments

5 Tips to Increase Express Auto Service Sales

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSION

As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are…

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Added by Jeff Cowan on April 25, 2016 at 1:40pm — No Comments

Best Fixed Operations Year Ever!

Stop Waiting, Help is not coming!

Are you having your best Fixed Operations year ever or at least one of your best years?  You should be. Think about it.  If people are not buying new cars then they are keeping the ones that they have, putting…

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Added by Jeff Cowan on March 22, 2016 at 12:24pm — 2 Comments

Have a Baby Video Blog Post

"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video:http://ow.ly/VDzhK"

Added by Jeff Cowan on December 14, 2015 at 2:53pm — No Comments

Steps for Creating a Sales Culture in Your Service Department

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.”

A great question that actually has a fairly easy answer and solution.  Below I will outline the steps to make this happen, but before I do, here are three simple…

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Added by Jeff Cowan on November 20, 2015 at 1:22pm — 1 Comment

Make the Right Training Decision

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…

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Added by Jeff Cowan on October 8, 2015 at 2:49pm — No Comments

6 Step Road to Service Department Success 2-Day Spring Workshops are Open for Registration

We've booked our Spring 2-Day Workshop dates and locations!

Learn how to have the highest Sales, Customer Retention, and Survey Scores, plus over 200 word tracks, closes and ways to handle objections will be taught that guarantee that you are a top performer, and much much more.

Give us a call to book your team…

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Added by Jeff Cowan on January 7, 2015 at 1:06pm — No Comments

THE MYTHS OF WRITING SERVICE Part 1

Myths are dangerous things. They are invented from misinformation and the unknown.  For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved the myth wrong. There was a time when people actually believed that the moon was made of cheese. That was disproven with the aid of powerful telescopes. Or how about…

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Added by Jeff Cowan on January 4, 2015 at 1:30am — No Comments

Coming to Best Training Day Ever 2015?

Pro Talk Proudly Announces Inclusion of Internationally-renowned Expert Sales Trainer, Jeff Cowan in the “Best Training Day Ever” 2015

 

EasyCare, major sponsor for the event to be held at The Masonic in San Francisco, California this coming January 22nd, slates Jeff as opening speaker for the 1 day event which also features 5 other presenters also credited as automotive industry's leading performance…

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Added by Jeff Cowan on December 15, 2014 at 2:23pm — No Comments

Six Tips to Having Your Best Service Year Ever

Six Tips to Having Your Best Service Year Ever…

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Added by Jeff Cowan on December 2, 2014 at 4:00pm — No Comments

Who’s Failing Who?

So I have a friend who called me up in late June and asked me for some help.  His daughter, who had graduated college the year before, was having trouble finding a job.  He knew I’m in the automotive industry and wanted to know if there might be an opportunity for his daughter. Knowing Tammy, I was thrilled to think that this bright young woman would have an interest in an industry that I love so much. 

 

Although her college had been paid for, Tammy, not one to be idle, worked…

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Added by Jeff Cowan on November 12, 2014 at 10:00am — 4 Comments

The Effects of Being Negative Around Customers

Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.

Added by Jeff Cowan on August 15, 2014 at 6:40pm — No Comments

Uncle Carl's Easy Tip For Success

Uncle Carl, who owned a chain of stores in Indiana, said it best. "Show up to work right on time and set yourself up for mediocrity. Show up 5 minutes early and you create job security; 15 minutes early and you will likely someday be in management; 30 minutes early and you will likely own the company someday."

Uncle Carl's advice is sound. How many times have you shown up early and had people waiting, or witnessed someone pulling in at quitting time, as the rest of the staff…

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Added by Jeff Cowan on August 13, 2014 at 12:27pm — No Comments

Cell Phones, Brain Tumors and Rudeness

Every once in a while the old tired debate of whether cell phones cause brain tumors or not arises.  It usually ends with two sides split; one saying they have proof that they do, while the other says they have proof that they don’t. Personally, I can tell you I do not know who is right or wrong in this case.  But one thing I do know is that cell phones do cause severe cases of rudeness.

I cannot believe how many people will stop in the middle of a sale, presentation, meeting…

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Added by Jeff Cowan on August 11, 2014 at 12:57pm — No Comments

Will You Be Watching Fireworks or Making Your Own This 4th of July?

Happy Fourth of July!

I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.

From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the continental congress. "I am…

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Added by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments

Lates Press Release: " Believe In It" Presentation Just Released

Stephanie Holdahl Announces 

Release of Best Training Day Ever Presentation "Believe in It"

 

Rancho Santa Margarita, Calif., Feb. 28 -- The highly acclaimed "Believe In It, Live!" presentation has been released on DVD, General Manager Stephanie Holdahl of Jeff Cowan’s Pro Talk announced yesterday.

The program was originally filmed on January 24th, 2014 at the Best…

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Added by Jeff Cowan on March 4, 2014 at 4:37pm — No Comments

Jeff Cowan's ProTalk

Receive weekly training messages and more from Jeff Cowan's PRO TALK! Sign Up for Access Today, Click Here: http://bit.ly/17mV6B9

Added by Jeff Cowan on December 3, 2013 at 12:40pm — No Comments

Blog Posts

Six Steps to Becoming a Game Changer!

Posted by Dave Anderson on July 26, 2016 at 7:38pm 0 Comments

     In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers. If you missed that piece, you may wish to find it in the archives, as it will create…

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Why Dealerships Should be Using Facebook to Target Auto Shoppers

Posted by Larisa Bedgood on July 26, 2016 at 2:23pm 0 Comments

Why Dealerships Should be Using Facebook to Target Auto Shoppers…

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Periscope Replay Highlights, Tweet Embedding, & Live Autoplay

Posted by Joseph Little on July 26, 2016 at 1:00pm 0 Comments

This Week in Social Media

News for the Week of July 25

Periscope Replay Highlights, Tweet Embedding, and Live Autoplay

Periscope has been busy …

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Are You Missing the Big Picture?

Posted by Paul Potratz on July 26, 2016 at 10:31am 0 Comments

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common…

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A Special Kind of Crazy

Posted by Paul Cummings on July 26, 2016 at 10:00am 2 Comments

This…

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