Jeff Cowan's Blog (164)

Write Service Podcast: Episode 53- Make 2019 Your Best Year Yet (Part 2)

This week, Jeff walks you through Part 2 of how to make 2019 your best year yet! You must evaluate where you are, how many customers you see per day, and if the things holding you back are reasons or excuses. Stay tuned to hear the simple tips to service drive success! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

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Added by Jeff Cowan on December 20, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 52- Making 2019 Your Best Year in Service Yet!

This week, Jeff begins a series on how to make 2019 your best year in service yet! He answers questions that are most commonly asked during this time of the year, such as: Are you in the right career? Are you working for the right people? What opportunities have been missed? Stay tuned to hear some motivating tips and encouragement for 2019 success. Copyright 2018 Wm Jeff Cowan

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Added by Jeff Cowan on December 13, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 51- Exclusive CBT Interview w/Jeff Cowan

This week, Jeff reflects on an exclusive interview to discuss the importance of creating sales on the service drive. While it may be a bit shorter, the information is KEY to a successful drive and professional mentality!

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Added by Jeff Cowan on November 1, 2018 at 12:00pm — No Comments

Write Service Podcast-Episode 50: Why 60% of Service Sales Are Missed

This week, enjoy a snippet from a live workshop!

The person who is in control in any given situation is the one who puts themself in the position to dictate the outcome. Watch a clip from Jeff's latest Live workshop "The 6-Step Road to Higher Sales, Customer Retention and Survey Scores" to discover why your service department may be missing sales. (part 1 in the fall Hump Day series) Copyright 2018 Wm Jeff Cowan.…

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Added by Jeff Cowan on October 25, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 49- Tips for Your Slowest Month

This week, Jeff discusses how to tackle your notoriously slow month (usually December and fourth quarter). With strategies for overcoming objections and four tips to not give up, you are sure to make it your best quarter yet!

Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on October 18, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 48: The 6 Areas of Closing

This week, Jeff begins a new series on the six areas of closing. Many people get wrapped around just one part of closing: when to ask for the money! Stay tuned to hear each area of closing and how important they are to maximize your results. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

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Added by Jeff Cowan on October 16, 2018 at 12:00pm — No Comments

Write Service and Write Your Own Paycheck Podcast: Episode 48- Taboo Topics

This week, Jeff talks about how to handle the taboo topics while on the service drive. Sex, religion, and politics are three topics that often come up when building rapport, but you cannot take the bait! Stay tuned to hear how to redirect the conversation in a professional way. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on October 11, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 47: The Ben Franklin Close

This week, Jeff discusses a historic close, and one that can still be used today with slight changes dependent on the scenario. The Ben Franklin close will offer a high closing ratio, and will require the customer to make a decision rather than "thinking about it". Stay tuned to hear the role-play and word track! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on October 9, 2018 at 11:01am — No Comments

Write Service Podcast: Episode 47- Inviting Them Back

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the "Next Visit" word track. Stay tuned to hear the perfect role-play and scenario! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on October 4, 2018 at 12:00am — No Comments

Success in Sales and Life in General Podcast- Episode 46: Why Chose Sales?

This week, Jeff discusses personal stories, sales stories, and ties them into a life lesson. Stay tuned to hear why sales was such a successful path, how it can help you in multiple aspects of life, and why it is such a valuable career. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

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Added by Jeff Cowan on October 2, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 46- Delivering the Vehicle

Do your survey scores struggle from the delivery of the vehicle? Either you're rushed, they're rushed, or you don't know how to do it properly. To turn it around, practice Jeff's process of scheduling the delivery! Stay tuned to hear how to do it, and all the benefits of doing so. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 27, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 45- The "Why Would You Want To Do That?" Close

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on September 25, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 45- The Holes in Your Process

This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your process, and how to turn it around! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 20, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 44: You'll Be Glad You Did This Close

This week, Jeff covers the "You'll Be Glad You Did This" close. You presented the sale, the exciting updates, the accessories, and they want to think about it. Now, use this close to get a decision quick! It has a 70% closing ratio and can be used with any product or any industry. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 18, 2018 at 12:00pm — No Comments

Write Service Podcast: Episode 44- What's Your Process?

This week, Jeff addresses the confusion about processes on the service drive. Which process or leader do you follow? Do you even have a process? Stay tuned to hear the importance of having a process, what results it will get you, and how to implement one properly. Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 13, 2018 at 12:00pm — No Comments

Success in Sales and Life in General Podcast- Episode 43: I'm Not Going to Sell You Anything

This week, Jeff covers how to break down the walls from clients who come in and expect to be "up-sold". First, we must close the customer on simply giving the presentation. To do so, use the "I'm Not Going to Sell You Anything!" close. Stay tuned for the roleplay scenario. Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

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Added by Jeff Cowan on September 11, 2018 at 12:00pm — No Comments

Write Service Podcast- Episode 43: The 6 Areas of Closing

This week, Jeff reveals the six areas of closing. Most service advisors focus on closing the sale, or the last area of closing when asking for the money. However, five other areas can leave so much money on the table if not addressed! Stay tuned to hear all areas to maximize your sales on the drive. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

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Added by Jeff Cowan on September 6, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast- Episode 42: The Referral Close

This week, Jeff covers a close for when clients simply can't say "Yes" because they need more money off, or negotiated. Rather, this close will show you how to build value without couponing yourself out of the commission! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on September 4, 2018 at 8:43pm — No Comments

Write Service Podcast: Episode 42- What Makes Up a Closer?

This week, Jeff gives a sneak peek into some brand new content for his fall workshop tour starting next month! He covers 5 key areas that make up a closer, and covers what percentage of each area makes up that individual. Stay tuned and take notes to get you to the top of your closing game! Copyright 2018 Wm Jeff Cowan

To register for his fall workshop tour, email info@jcowansprotalk.com and mention promo code PODCAST.…

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Added by Jeff Cowan on August 30, 2018 at 12:00pm — No Comments

Success in Professional Sales Podcast: Episode 41- The Something New Close

This week, Jeff covers a close to address those customers that just need to "think about it". So how do you re-engage them without being pushy? This close has an extremely high closing ratio, especially when used a few weeks after your presentation. Stay tuned to hear the exact steps on how to get the sale!

Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

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Added by Jeff Cowan on August 28, 2018 at 12:00pm — No Comments

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