Steve Stauning's Blog – March 2016 Archive (1)
Is Duplicitous Pricing Good Business?
In a transparent, information-rich world where showrooming is commonplace, a pricing tactic used by many retailers seems strangely shortsighted. For lack of a better term, let’s call this shortsighted pricing practice “Duplicitous Pricing” or DP for short.
Simply put, DP occurs when a retailer posts one price in their store while maintaining a different price somewhere else – like the Internet. Interestingly, the practice of DP didn’t originate with the Web; as it was fairly…
ContinueAdded by Steve Stauning on March 27, 2016 at 4:37pm — 7 Comments
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