In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.

The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…

Urbandale, IA--March 21st, 2016--Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion's VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion's SmartFlicks^TM technology platform to expand the virtual test-drive product offerings of its…

Urbandale, IA--March 14th, 2016--Flick Fusion announced today it has recently produced its 10 Millionth vehicle inventory video. The video originated from Gibson Truck World, the #1 used truck dealership in the world. Gibson Truck World creates and uploads its inventory videos using the Inventory Online Vehicle Marketing Suite from HomeNet Automotive, a leading vehicle merchandising and online distribution company, and a preferred vendor for…

In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach didn’t simply split everyone into two teams and have a…