Rob Gehring's Blog (264)

The Customer Is Right.

I’m not going to be bold and say the customer is always right. Frankly, they are not always right however, without them you have no business. Let’s rephrase that and say the customer is important. We could even say the customer is critical and be correct. What I find amazing is how little…


Added by Rob Gehring on February 21, 2018 at 9:43am — No Comments

Customer Pay is King

Having spent my entire life in and around fixed operations of car dealerships there have been many changes. One of the sayings I’ve heard is that the only consistent thing in car dealerships is change. And serious change has occurred such as warranty work being down and the regulations associated with it climbing. They are building the cars better and have become more complicated to…


Added by Rob Gehring on January 18, 2018 at 10:30am — No Comments

What Now?

The moment you notice something may be going wrong the very first thought that comes into your mind might be “what now.” Many people I know have the expectation that their life is just going to be full of problems no matter what they do. In a way, with this mentality, it justifies their life being miserable. The truth is this attitude…


Added by Rob Gehring on January 9, 2018 at 1:00pm — No Comments

Did you leave money on the table in 2017?

Gross profit is critical to the bottom line and warranty parts and labor reduce our results. The cost of training, equipment, special tools, and labor continue to rise making profit a challenge for dealerships. Our new Margin Plus program can get your dealership additional gross profit to offset the challenges. Let’s see what you are leaving on the…


Added by Rob Gehring on January 3, 2018 at 12:30pm — No Comments

The Life You Want

Few people would hesitate to describe the life they want to live. Today I ask what life you want. You had to think about what you would like to do for work or where you would like to live. You might be waiting for the genie in a magic bottle. Maybe you play the lottery considering what to do when you win. Neither of these is very likely to happen so…


Added by Rob Gehring on December 27, 2017 at 8:00am — No Comments

I Don’t Want To

It’s easy to say you want to accomplish something and even acknowledge it in front of others. When you start down the path of day-to-day life obstacles should be an expectation that will come your way. The way we think about those obstacles will determine the success or failure of our goal. When a new obstacle arises at first I question if I want to.…


Added by Rob Gehring on December 21, 2017 at 9:30am — No Comments

Volume or Margin

One of the most important considerations we have in business is to understand the balance in choosing between volume and margin. If a dealership was only concerned about volume they might price customer pay repair labor at $60 per hour. If they were only concerned about margin they would consider a labor repair rate of $180 per hour as…


Added by Rob Gehring on December 12, 2017 at 10:30am — No Comments

The Inspired Life

I’ve heard most successful people are described as goal orientated or driven. They have a passion for their achievement daily and are inspired towards their purpose. Today I want to use an example of an individual I’ve known for many years, Shawn Dill. Shawn fits the bill I just described plus a lot more. Whenever success is illustrated in an individual’s…


Added by Rob Gehring on December 5, 2017 at 2:30pm — No Comments

What’s Your Risk Factor?

Recently I’ve experienced some intermittent chest pain every now and then that would last about 10 to 15 seconds and go away. After considering potential health implications I went to my local doctor’s office that performed an EKG. After the EKG was performed she was studying the print out very concerned. She…


Added by Rob Gehring on November 29, 2017 at 8:30am — No Comments

What's Your Impact?

All of us have individuals in our lives that for better or worse impact who we are as a person forever. One of those individuals for me was a technician I worked with while being a fixed ops director for a car dealership. He came up to me one morning asking me to read a brochure then have a meeting with him. The brochure was…


Added by Rob Gehring on November 22, 2017 at 9:30am — No Comments

“Will You Do Your Best?”

If I asked you a simple question such as are you willing to be your best, how would you respond? Before you answer that question consider a few things. Doing your best often requires addressing things that aren’t comfortable. It might be a long-term employee that hasn’t had a positive thought in the last 15 years. They talk…


Added by Rob Gehring on November 15, 2017 at 9:30am — No Comments

Growing your own Technicians

The technician shortage is a common concern across the United States and everybody is looking for solutions. Many dealerships are placing ads looking for experienced technicians with little response from qualified applicants. The focus is on the immediate need without an understanding of the overall solution. I understand immediate needs…


Added by Rob Gehring on November 9, 2017 at 11:30am — No Comments

The technician shortage for dealerships is real and here is how to overcome it!

On Wednesday I presented a webinar on overcoming your technician crisis for Automotive News, and I want to say thank you to all the people that showed up! If you happened to miss this webinar on worries the recording is on the Automotive News website, by the way, it is free!…


Added by Rob Gehring on November 3, 2017 at 11:30am — No Comments

The technician shortage for dealerships is real.

On November 1st I will be presenting a free webinar for Automotive News in their Fixed Ops Journal at 2:00 pm ET. This webinar has the topic of Overcoming Your Technician Crisis. In this webinar, we will cover the reasons for our current shortage and spell out how your dealership…


Added by Rob Gehring on October 19, 2017 at 12:30pm — No Comments

How Can I Help?

I have watched countless presentations from dealers who want a change from their employees. Generally, these discussions don’t go well and the tone of the dealer is one of superiority that controls the conversation and doesn’t ask for input. Their authority is never in question and I am confident all of…


Added by Rob Gehring on October 11, 2017 at 10:00am — No Comments

What’s your worth?

Today I spent some time reflecting after the tragedy in Vegas where hundreds were injured and many lost their life. They went to a concert to have a good time and their lives changed instantly affecting not only them but their families and friends. I live my life in a manner that isn’t focused on money or what’s in it for me…


Added by Rob Gehring on October 4, 2017 at 9:30am — No Comments

Be Amazing

Most productive people set goals for themselves they want to achieve. No matter what position you hold in life at some point customer care comes into play. Customers can be irritated and rude to anyone attempting to take care of them. Many trainers spend a lot of time working…

Added by Rob Gehring on September 27, 2017 at 11:00am — No Comments

The Great Advisor

Recently I was training an advisor that told me he wants to be great. It challenged my thinking so I thought it would be interesting to write down some thoughts on being a great advisor. Most would say this is a numbers business and great would mean incredible numbers. The most common question I receive is how do I get those…


Added by Rob Gehring on September 21, 2017 at 8:00am — No Comments

Read the Directions

Many things today require assembly when you buy them and include a package of individual parts such as nuts and bolts. Included in this package is printed information call directions that give step-by-step assembly instructions that should produce the assembled product without much effort. Recently I purchased some…


Added by Rob Gehring on September 13, 2017 at 1:11pm — No Comments

The Real Parts Profit

Most dealers are bottom line performance individuals and start there when reviewing a financial statement. Parts Departments have some interesting considerations that should be understood when reviewing their financial performance. Many dealerships don’t utilize G&A accounting that separates General Management,…


Added by Rob Gehring on September 7, 2017 at 9:30am — No Comments


DealerELITE created this Ning Network.

Blog Posts

How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 12:08pm 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege…


The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…


Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.


Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…


#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…


de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service