JD Rucker's Blog (352)

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by JD Rucker on February 22, 2015 at 10:46pm — No Comments

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a…

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Added by JD Rucker on February 10, 2015 at 11:07am — No Comments

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by JD Rucker on February 4, 2015 at 10:30pm — 2 Comments

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…

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Added by JD Rucker on January 23, 2015 at 6:58pm — 2 Comments

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…

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Added by JD Rucker on January 2, 2015 at 1:52pm — 3 Comments

7 Lessons From My First Year Building an Automotive Startup

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Added by JD Rucker on November 26, 2014 at 12:21pm — No Comments

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…

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Added by JD Rucker on October 15, 2014 at 2:41am — No Comments

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That…

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Added by JD Rucker on September 30, 2014 at 2:38am — No Comments

You Know Your Marketing, but do You Really KNOW Your Market?

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…

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Added by JD Rucker on September 28, 2014 at 6:27pm — No Comments

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

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Added by JD Rucker on September 26, 2014 at 9:47pm — No Comments

Three Paid Methods to Drive Traffic to Your Inventory

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people…

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Added by JD Rucker on September 19, 2014 at 5:00am — 7 Comments

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

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Added by JD Rucker on September 8, 2014 at 4:22pm — 4 Comments

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

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Added by JD Rucker on August 31, 2014 at 5:12am — No Comments

The Two Categories of Social Media Marketing Strategies

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…

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Added by JD Rucker on August 12, 2014 at 8:57pm — No Comments

Customer Loyalty Isn't Dead.

There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers…

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Added by JD Rucker on August 9, 2014 at 8:58pm — No Comments

The Key to Social Media is Storytelling

For a decade now, businesses and marketers have attempted to decipher the jumbled mess of social media and turn it into a true ROI generator. Hundreds of thousands of Ponce de Leóns have explored the social media countryside in search of the ultimate prize - tangible benefit from social media…

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Added by JD Rucker on August 5, 2014 at 12:01pm — 2 Comments

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read articles, watch…

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Added by JD Rucker on July 15, 2014 at 4:32am — 2 Comments

Putting to Rest the Concept of “Organic” Social Media

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Added by JD Rucker on June 16, 2014 at 4:42am — No Comments

Why 24-Hour Chat is So Important

I've taken some criticism over the last week for selecting CarChat24 as the dealer website chat provider that I like the most. Angry calls. Angrier emails. Nobody wants to hear that their product was not selected and I understand the vast majority of the criticism from other chat providers in the…

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Added by JD Rucker on May 20, 2014 at 6:23am — 2 Comments

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