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JD Rucker's Blog (365)

The Most Valuable Lesson I Ever Learned Selling Cars

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your…

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Added by JD Rucker on August 14, 2015 at 8:34pm — 4 Comments

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The…

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Added by JD Rucker on August 7, 2015 at 9:07am — 1 Comment

The Growing Plague of Google Analytics Spam and How to Filter It

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing…

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Added by JD Rucker on July 26, 2015 at 11:05pm — No Comments

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…

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Added by JD Rucker on July 7, 2015 at 4:41am — No Comments

In the Middle, it's the Messaging that Makes Digital Success

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point…

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Added by JD Rucker on July 5, 2015 at 10:07am — No Comments

Content is Important, but there's More to SEO than Building Pages

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…

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Added by JD Rucker on June 23, 2015 at 5:00am — No Comments

Calling Out the Vendor Who Said Links Don't Work for SEO...

I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.

We have a client being hounded. This other vendor has been telling them that…

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Added by JD Rucker on June 17, 2015 at 5:00am — 1 Comment

Content is King, So Pick the Right Kingdoms

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…

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Added by JD Rucker on June 16, 2015 at 10:09am — No Comments

Why Does Automotive Social Media Still Suck?

When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when we didn't have the revenue to support them, and drink lots of coffee to stay ahead of the competition. The fear came from the certainty that automotive social…

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Added by JD Rucker on June 14, 2015 at 7:18pm — No Comments

The Cliche of Dealer SEO and Analogies to Support it

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to…

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Added by JD Rucker on May 16, 2015 at 2:44pm — No Comments

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.

There are three key…

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Added by JD Rucker on May 11, 2015 at 4:58pm — No Comments

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we…

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Added by JD Rucker on April 29, 2015 at 7:17pm — No Comments

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."

Pop quiz: Who says things like this?

  • Companies who post on schedules
  • Gurus who want to demonstrate the need…
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Added by JD Rucker on March 16, 2015 at 6:01pm — No Comments

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by JD Rucker on February 22, 2015 at 10:46pm — No Comments

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a…

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Added by JD Rucker on February 10, 2015 at 11:07am — No Comments

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by JD Rucker on February 4, 2015 at 10:30pm — 2 Comments

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…

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Added by JD Rucker on January 23, 2015 at 6:58pm — 2 Comments

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…

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Added by JD Rucker on January 2, 2015 at 1:52pm — 3 Comments

7 Lessons From My First Year Building an Automotive Startup

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Added by JD Rucker on November 26, 2014 at 12:21pm — No Comments

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Selling the difference

Posted by Rob Gehring on February 10, 2016 at 2:58pm 0 Comments

Walmart sells a bag of M&M peanuts for $.50. If you’re at a service station the price of that same packet of peanuts jumps to one dollar. If you’re at…

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BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

Posted by Anne Fleming on February 10, 2016 at 1:30pm 0 Comments

This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important…

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LEASE ESCAPE GROWTH HIGHER FOR TOYOTA THAN SCION ON SWAPALEASE.COM

Posted by John Sternal on February 10, 2016 at 11:51am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, has new data that shows that Scion vehicles were performing adequately on Swapalease.com, and in some cases had better performance than certain Toyota models and other peers. The…

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Sub-Compact Car Values Stabilizing

Posted by Black Book on February 10, 2016 at 11:50am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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The features of the real leader

Posted by Myrtle Pilger on February 10, 2016 at 11:30am 0 Comments

Do you want to be truly inspirational leader for your team? The leader, who is happy to lead the other people. Then our material is for you.

We bring you the Top Habits of emotionally strong leader.…

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If I Surround Myself with Champions, I Can't Help but Win

Posted by Joe Orr on February 10, 2016 at 8:25am 0 Comments

I’m sure that every management team sits down on occasion to discuss…

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