JD Rucker's Blog – January 2013 Archive (23)

Being Bold on Social Media is About Risk Versus Reward

Fiat

There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud.

When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Each subsequent…

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Added by JD Rucker on January 31, 2013 at 5:06pm — 5 Comments

Valuable Commentary is the Alternative to Straight Syndication or Spinning

Automotive Apps

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not harmed.

Today,…

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Added by JD Rucker on January 29, 2013 at 8:30pm — No Comments

Take Your Expertise to the Guest Posting Circuit

Blog Plan

By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they…

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Added by JD Rucker on January 29, 2013 at 3:26pm — No Comments

On Search and Social, If It Ain’t Broken, Fix it Anyway

Repair

In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like…

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Added by JD Rucker on January 29, 2013 at 12:30am — No Comments

3 Ways to Make Your Facebook Page More Like-Worthy

Facebook Likes

It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There are two primary reasons for this: (1) some people simply don’t like very many brands at all on Facebook, and/or (2) the…

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Added by JD Rucker on January 26, 2013 at 3:30am — No Comments

The Three Google+ Components that Help with Search Rankings

Google Plus Page

Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is important to…

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Added by JD Rucker on January 20, 2013 at 6:00am — No Comments

Having More Keywords is Better than Higher Individual Rankings

Search

It’s this simple. When given the choice between being ranked in the top 5 for good keywords or being ranked #1 for a great keyword, I will (after asking for further qualifications and some examples) almost always opt for the former. Search has changed dramatically in the last couple of years. As a result, above the fold for many is normally better than at…

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Added by JD Rucker on January 19, 2013 at 6:00am — No Comments

Facebook Is Not A Marketing Platform. It's A Marketing Tool.

Facebook

Semantics. That's what many will say. They'll tell about how trying to define the difference between being a marketing platform and being a marketing tool is pointless.

Others will say it's much more of a platform for marketing than it is a tool. They'll say that it's the community and the venue that offer the benefit and trying to corner…

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Added by JD Rucker on January 18, 2013 at 6:00am — No Comments

Branding versus Marketing on Facebook

Facebook Logo

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.

With that said, let’s look at the other two primary…

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Added by JD Rucker on January 17, 2013 at 6:00am — No Comments

Beware of Self-Appointed Social Media Gurus, Ninjas, and Evangelists

Ninja

A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on Twitter who claim to…

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Added by JD Rucker on January 16, 2013 at 6:00am — No Comments

Entertain, Educate, or Be a Resource Twice a Month with Your Website

Educate

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…

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Added by JD Rucker on January 15, 2013 at 6:00am — No Comments

If You Focus on 4 Social Media Sites, You have 99% of Your Marketing Covered

99 Social

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the…

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Added by JD Rucker on January 14, 2013 at 6:00am — No Comments

Why Posting What You Like is Better than Posting What You Want on Social Media

Sunday. All the Marbles

In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out our marketing…

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Added by JD Rucker on January 13, 2013 at 8:26pm — No Comments

Content. Search. Social. We’re Talking About the Same Process.

Hierarchy of Web Presence

I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.

For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a proper repeatable…

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Added by JD Rucker on January 12, 2013 at 9:19am — No Comments

Why Every Company Needs a Journalist… for Online Marketing

Journalist

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other information. A…

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Added by JD Rucker on January 11, 2013 at 7:30am — No Comments

What is Your Dealership's Personality?

It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social media or when…

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Added by JD Rucker on January 10, 2013 at 7:57am — No Comments

7 Things to Accomplish in Social Media in 2013

2013

A new year represents beginnings. It is a time to reflect on what was missed and make plans for improvement. This year is going to be a crucial one for many businesses with uncertainty in the economy, fluctuation in the social media sphere, and an awakening that is happening for many that social media is here to stay and is something that they…

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Added by JD Rucker on January 9, 2013 at 11:14am — No Comments

Dealers Should Post Fewer Links and More Interactions, Text, and Images on Twitter

Twitter Links

The automation of Twitter for businesses continues to become the norm.

As micro-blogging, interaction, and expression get replaced by…

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Added by JD Rucker on January 8, 2013 at 7:30am — No Comments

3 Things You Can Do Today to Improve Your Dealer Website SEO

SEO Keyboard

One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must stay on top of…

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Added by JD Rucker on January 7, 2013 at 7:30am — No Comments

Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads

The Second Screen

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living…

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Added by JD Rucker on January 4, 2013 at 8:30am — No Comments

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