There has been a lot of discussion on the various automotive social networks about SEO of late. That's good - dealers need to stay focused on search despite all of the other things out there that are pulling our attention away from the single most powerful traffic-driving tool to our websites.

One thing that hasn't been discussed enough is the art and science of keyword research. I often field questions from dealers asking why this keyword or that keyword doesn't show them. They're…

If your website isn't built on a true content management system (CMS) that allows you to put up pages in minutes without technical experience, don't read this article. It'll only make you jealous.

If you are on one of the various platforms (TK Carsites, Dealer.com, etc) that has a robust and easy-to-use CMS, today's the day to start using it more often. Google (and…

First and foremost, if you're not on top of your other marketing priorities, there's no need to even look at Pinterest at this point. Those priorities should be:

1. Websites
2. Search Marketing (SEO and PPC)
3. Classifieds (AutoTrader, Craigslist, Cars.com, etc)
4. Google Places and Reviews
5. Facebook
6. Other Reviews that Rank for your Name (Yelp, DealerRater, etc.)
7. YouTube
8. Twitter

If all of those are in order and…