JD Rucker's Blog – February 2013 Archive (25)

Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…

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Added by JD Rucker on February 28, 2013 at 6:00am — No Comments

The Automotive Industry Needs More Trusted Advisers

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but…

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Added by JD Rucker on February 27, 2013 at 6:00am — 2 Comments

Focus on Affinity with Facebook Posts

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…

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Added by JD Rucker on February 26, 2013 at 6:00am — No Comments

Facebook Marketing Goals: More Aggressive Approaches

Lion

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…

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Added by JD Rucker on February 25, 2013 at 6:00am — No Comments

Facebook Marketing Goals: The Aggressive Approach

Tigers

We’ve taken a look at the safe approach to setting Facebook goals. Now,…

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Added by JD Rucker on February 24, 2013 at 6:00am — No Comments

Every Dealer Needs to Be on DealerElite. Spread the Word.

I'm a big fan of collaboration. Always have been and always will be. The idea that two heads are better than one gets multiplied exponentially as the numbers improve. The whole is greater than the sum of the parts when discussions, best practices, and trends within an industry are discussed.

It's for this reason that communities like DealerElite need to…

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Added by JD Rucker on February 24, 2013 at 1:17am — 9 Comments

Facebook Marketing Goals: The Safe Approach

Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you…

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Added by JD Rucker on February 23, 2013 at 6:00am — No Comments

Define Your Facebook Goals Before Determining a Strategy

Aim

About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular…

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Added by JD Rucker on February 22, 2013 at 6:00am — No Comments

A Proper Facebook Strategy Requires Constant Testing and Adjusting

Those who have been in internet marketing for a while realize that search engines are constantly changing. It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Despite this constant state, it’s nothing compared to the changes that happen on Facebook. From a business perspective,…

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Added by JD Rucker on February 21, 2013 at 6:00am — No Comments

Use Hashtags Instead of Social Icons on Ads

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.

This year’s…

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Added by JD Rucker on February 20, 2013 at 6:00am — No Comments

Never Waste a Facebook Post. Ever.

Waste

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”

I know…

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Added by JD Rucker on February 19, 2013 at 3:30am — No Comments

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The…

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Added by JD Rucker on February 18, 2013 at 3:30pm — No Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully, the moves by…

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Added by JD Rucker on February 18, 2013 at 3:30am — No Comments

Why @Triberr Won Me Over the Second Time Around

Triberr When I first explored Triberr over a year ago, I ran away quickly. It seemed to be an automated tool that took over my social media profiles and posted on my behalf in ways that I absolutely refuse to submit to, even on Twitter where a person’s feed is given a bit more leeway. People would post something…

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Added by JD Rucker on February 17, 2013 at 3:30pm — No Comments

Around the World in Social Networking

Around the World

When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.

In this infographic we made for Mashable, we highlight the way that social…

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Added by JD Rucker on February 17, 2013 at 3:30am — No Comments

5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

Buffer

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.

Busy people who have their own social media…

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Added by JD Rucker on February 16, 2013 at 3:30pm — No Comments

AuthorRank: Google's Rising Algorithm Masterplay is Yours for the Taking

AuthorRank

Google Authorship has been around for a while. It has helped many bloggers and journalists stand out by having their images appear directly in search results next to the articles they publish. It highlights the number of people that have them in their Google+ circles and gives a link to other writings by the…

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Added by JD Rucker on February 16, 2013 at 3:30am — No Comments

If You're Doing Facebook Right as a Business, There Will be Haters

Haters

There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.

It is nearly impossible to post…

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Added by JD Rucker on February 15, 2013 at 3:30pm — No Comments

Play Opposite of the Season for Social Media Gold

It’s currently the middle of winter and you know what that means. Time to go to the beach!

Okay, so that’s not a normal conclusion that one might come to in most places across the country. Even in sunny California, the beaches are pretty barren in the middle of winter. That’s all real word stuff. We’re talking about…

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Added by JD Rucker on February 15, 2013 at 3:30am — No Comments

SEO Tricks are Dead. Search Engine Optimization is Alive and Well.

Joker Magic Trick

“How about a magic trick? I’m gonna make this keyword disappear.”

*SMASH*

“TA DAA! It’s…It’s gone.”

The famous scene from The Dark Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to “beat the system”…

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Added by JD Rucker on February 14, 2013 at 3:30pm — No Comments

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