JD Rucker's Blog – July 2013 Archive (5)

Reaching People on Social Media is About Consistency

There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.

It's a trap. Overexposing at the wrong time to the wrong people can…

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Added by JD Rucker on July 17, 2013 at 12:30am — 3 Comments

The Social Advertising Mistake Every Dealer Needs to Avoid

As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…

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Added by JD Rucker on July 13, 2013 at 10:01pm — No Comments

You Know Your Area. Use that Knowledge on Social Media.

Local Facts

If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.

It starts with having a local following and fan base, of course,…

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Added by JD Rucker on July 9, 2013 at 5:29am — No Comments

The Wrong Ways (and right way) to do Contests or Giveaways on Facebook

Facebook Contest

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.

The problem with this is…

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Added by JD Rucker on July 2, 2013 at 9:00am — No Comments

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

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Added by JD Rucker on July 1, 2013 at 8:30am — No Comments

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