JD Rucker's Blog – September 2012 Archive (4)

Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses and checked to see who posted it first and who reshared it.

To his surprise, it…

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Added by JD Rucker on September 29, 2012 at 4:32am — 3 Comments

Don't Forget to Change Your Twitter Header

Twitter has a new profile format. Unfortunately, most of the manufacturers haven't taken full advantage of it yet. Don't make their mistake.

Ford is one of the only ones that has already changed their's. It's not great - they picked an image that made reading the text a challenge - but at least they have something up. The same is not true for Toyota or many…

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Added by JD Rucker on September 20, 2012 at 12:00pm — No Comments

Important: Get on the Automotive Google+ List

We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather than quantity which makes it extremely important to network properly.

This is extremely important. Getting involved requires nothing, but the benefits (particularly by 1st quarter of 2013) can be dramatic.

It's not Facebook. Despite…

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Added by JD Rucker on September 9, 2012 at 10:53am — No Comments

Joe Webb: Four Key Ingredients to Healthy Online Advertising

There are only four essential items needed to exist as an online entity, similar to the four basic food groups. Have you learned how to operate with a lean budget or are you taking a bite out of everything?

Joe Webb of DealerKnows Consulting will tell you what must be on the plate of your advertising budget to keep mouths fed at your dealership, as well as what digital junk food offerings may have you clutching…

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Added by JD Rucker on September 2, 2012 at 12:17am — No Comments

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