JD Rucker's Blog – October 2012 Archive (25)

Social Media Reputation: Picking the Power Accounts at Your Dealership

Tracy Myers



This is Part 2 in a 5 part series. Read Part I here.



As we advance in social media strategies, one of the biggest challenges is getting traction. The rise of social signals in search marketing alone is enough of… Continue

Added by JD Rucker on October 31, 2012 at 6:00am — No Comments

How to Serve a Balanced Social Content Diet on Facebook and Google+

Balanced Diet

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…

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Added by JD Rucker on October 31, 2012 at 1:45am — 1 Comment

The Ability to Post Content Easily on Your Website is a Must for 2013

Content Management

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but is 2013 it will emerge to become the "must have".

It was during a discussion on ADM…

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Added by JD Rucker on October 30, 2012 at 1:26pm — No Comments

Social Signals, Quality Content, And Search Marketing will Merge in 2013

Social Signals

In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…

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Added by JD Rucker on October 29, 2012 at 8:49pm — No Comments

Using Your Website As Your Content Hub

There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several years ago. We're often told that a blog is where you put your content that doesn't necessarily sell your product, and that an offsite-blog is the way to go. In today's content marketing world, both ideas are wrong.


Content

The one constant in internet marketing (and everything else in life) is change. Ideas…

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Added by JD Rucker on October 28, 2012 at 6:06pm — 4 Comments

5 Facebook Customer Photo Types That Aren't Totally Boring

Most dealers know what to do. Get testimonials. Get pictures of happy customers. These can be turned into Facebook gold.

The problem is that the pictures of happy customers are often about as boring as a picture can be. There's a customer standing in front of their new car. Sure, they look happy, but is it going…

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Added by JD Rucker on October 27, 2012 at 5:31pm — No Comments

Cheating with Emotions is Technically not Cheating on Facebook

I ran across an obstacle with a dealer's Facebook page the other day. They were heavily supporting the local chapter of the March of Dimes and had some great pictures and videos compiled by the staff. None of this was on their website, Facebook page, or anywhere in their social media presence.

"We aren't…

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Added by JD Rucker on October 26, 2012 at 3:34am — No Comments

How to Train Your Facebook News Feed

The one thing that Facebook does exceptionally well from a technology perspective is operating and modifying their news feed algorithm. Learn how to take advantage of it to display exactly what (and who) you want to appear on your news feed.


Training

Facebook does a lot of things wrong. They often don't listen to their users. The site is built on an antiquated technology that is currently being held together by duct tape and chewing gum. They haven't…

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Added by JD Rucker on October 24, 2012 at 5:58pm — No Comments

A Fun Way that Dealers can Improve their SEO and Touch the Community

When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set by the OEM of what they can and cannot do with their websites and how far they can push the boundaries to extend their market reach.

They don't usually imagine finding…

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Added by JD Rucker on October 22, 2012 at 12:55am — No Comments

Photos Rule on Facebook. Period.

Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, but for the most engagement, photos rule.

The video below is a short portion of our webinar titled, "…

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Added by JD Rucker on October 20, 2012 at 8:40pm — No Comments

The Hierarchy of Automotive Social Media Pages and Profiles

This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.

Before going much…

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Added by JD Rucker on October 19, 2012 at 7:01pm — No Comments

Should Dealership Employees Connect with Customers through Social Media?

It's a question that is raised from time to time, particularly by sales managers and internet managers. Should employees, in particular the sales team, be allowed to connect with their customers through Facebook and other social media sites? It's not a question of whether or not they should encourage their customers to like the…

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Added by JD Rucker on October 18, 2012 at 6:55pm — 4 Comments

Don't Let Your Google+ Page Die on the Vine

I vividly remember a conversation I had with Wikimotive's Tim Martell back in 2008. Even four and a half years later, the conversation has remained in my mind. We were discussing the rise of social media. We both agreed that Facebook would be the big thing, but…

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Added by JD Rucker on October 17, 2012 at 10:17pm — No Comments

Interaction OFF of Your Facebook Page is as Important as what Happens on it

Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…

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Added by JD Rucker on October 16, 2012 at 9:25pm — No Comments

The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

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Added by JD Rucker on October 15, 2012 at 8:52pm — No Comments

If You Run Facebook Sponsored Posts, You Should Prune Your Facebook Fans

A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…

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Added by JD Rucker on October 15, 2012 at 5:19am — No Comments

Time to Clean off Twitter

There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.

I switched my way of thinking in 2009 but for many it…

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Added by JD Rucker on October 14, 2012 at 4:39am — No Comments

The #AutoMarketing Hashtag is a Must-Follow for Car Dealers

People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…

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Added by JD Rucker on October 12, 2012 at 2:06pm — No Comments

Four Examples of Dealer Website Content that will Boost Your Social Signals

As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on your…

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Added by JD Rucker on October 10, 2012 at 1:09pm — No Comments

Social Media Sites as Tools: How to Post Quickly for Max Exposure

There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great time savers and allow heavy social media users the ability to scale properly and plan accordingly, they also create problems and do not always maximize exposure.

Facebook will "batch" images posted from the same tool when more than one is posted through it in a 24 hour period. This is a…

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Added by JD Rucker on October 9, 2012 at 10:01pm — No Comments

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