Loading

Saying "I Love You"...In a Professional Sort of Way!

We have heard many times over, the final mental decision making process is triggered by emotion!  Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations! 

Many years ago, New York City very effectively and successfully branded themselves with "I Love (heart) NewYork"!  Another example...Everytime I take a suit jacket off its hanger, just back from the dry cleaners, I am reminded that my ABC drycleaner (hearts) their customers!  I look at that and my crispy pressed suit and think..."I love my drycleaners!"  We often read CSI comments, reviews on our web-sites and countless testimonials from our clients which say, "I love my salesperson", "I love MY dealership!" or "I love the folks in the Service Department at XYZ Motors!".  People are more likely to buy from someone they first "like", then learn to respect, and finally trust!  Now even most importantly, they will continue to do business with you in fixed operations, make repeat purchases, and refer friends and family if they "Love" you!  You know I do not mean this is the romantic sense of the word, or how you would love your spouse and children, but I do mean Love in this professional sort of way, in a sense of true commitment, to the point they would feel guilt or betrayal for engaging in a business relationship with one of your competitors!  Now, in order for your clients to grow to LOVE you and your dealership, you must show them the genuine kindness, care, and concern they are looking for and don't be phony about it! 

There are many ways you can treat your customers with that type of consideration.  How do you and the folks at your dealership make your customers fall "in love" with you?  Would love to hear your thoughts and ideas on this!  Happy Valentine's Day Everyone!!!!

Views: 559

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by NANCY SIMMONS on February 14, 2012 at 11:29pm

Wow...Thanks everyone...I just checked in before retiring and saw that it made the board!!!! Thanks and I love you all!!!! (In a professional sort of way)...LOL

Comment by Thomas A. Kelly on February 14, 2012 at 11:20am

Very Nice Nancy!

Comment by Max Zanan on February 14, 2012 at 11:16am

Nicely done, Nancy!  Express the care and concern you have for your clients to them, and they will be forever loyal to you!

Comment by Fran Taylor on October 21, 2011 at 3:36pm
Good post Nancy. I think it is important to let people know you care. I don't go around telling people I love them but give a BIG HUG instead.
Comment by NANCY SIMMONS on October 21, 2011 at 3:21pm
Thanks for the comment Gillon...I posted this blog on February 14th...Thought it was fitting!
Comment by Mr. Natural on September 12, 2011 at 7:26pm

Hey...I gotta' tell you this...It's ALL about the relationship. Nobody buys anything from a person they don't like. 

g~

Blog Posts

How to Get More Customers Without Increasing Your Budget

Posted by Paul Potratz on March 1, 2017 at 9:39am 0 Comments



Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your…

Continue

The Automotive Industry Will Be REDLINED With Disruption in 2017

Posted by Zach Klempf on March 1, 2017 at 7:00am 0 Comments

President Trump, autonomous…

Continue

Automotive Digital Marketing Firm Auto Ad Builder Provides Auto Dealers Quality Marketing Services

Posted by Stan Sher on March 1, 2017 at 5:38am 0 Comments

The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.

SOMERVILLE, N.J. - March 1, 2017 - …

Continue

Stop Picking Favorites: Hire Skills, Not Likeability

Posted by Mike Poskey on February 28, 2017 at 8:00pm 0 Comments

You just interviewed a candidate for an…

Continue

Does Your Car Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Posted by Jim Dykstra on February 28, 2017 at 2:30pm 0 Comments

Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Your Turn To Drive's Latest episode features Jim Dykstra, CEO of www.vinadvisor.net and Scott Meyer, Founder of…

Continue

Is Google Analytics Your #1 Competitor?

Posted by Steve White on February 28, 2017 at 9:04am 1 Comment

Consumers have gravitated to the Internet for – well – just about…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service