Many years ago, New York City very effectively and successfully branded themselves with "I Love (heart) NewYork"! Another example...Everytime I take a suit jacket off its hanger, just back from the dry cleaners, I am reminded that my ABC drycleaner (hearts) their customers! I look at that and my crispy pressed suit and think..."I love my drycleaners!" We often read CSI comments, reviews on our web-sites and countless testimonials from our clients which say, "I love my salesperson", "I love MY dealership!" or "I love the folks in the Service Department at XYZ Motors!". People are more likely to buy from someone they first "like", then learn to respect, and finally trust! Now even most importantly, they will continue to do business with you in fixed operations, make repeat purchases, and refer friends and family if they "Love" you! You know I do not mean this is the romantic sense of the word, or how you would love your spouse and children, but I do mean Love in this professional sort of way, in a sense of true commitment, to the point they would feel guilt or betrayal for engaging in a business relationship with one of your competitors! Now, in order for your clients to grow to LOVE you and your dealership, you must show them the genuine kindness, care, and concern they are looking for and don't be phony about it!
There are many ways you can treat your customers with that type of consideration. How do you and the folks at your dealership make your customers fall "in love" with you? Would love to hear your thoughts and ideas on this! Happy Valentine's Day Everyone!!!!