Saying "I Love You"...In a Professional Sort of Way!

We have heard many times over, the final mental decision making process is triggered by emotion!  Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations! 

Many years ago, New York City very effectively and successfully branded themselves with "I Love (heart) NewYork"!  Another example...Everytime I take a suit jacket off its hanger, just back from the dry cleaners, I am reminded that my ABC drycleaner (hearts) their customers!  I look at that and my crispy pressed suit and think..."I love my drycleaners!"  We often read CSI comments, reviews on our web-sites and countless testimonials from our clients which say, "I love my salesperson", "I love MY dealership!" or "I love the folks in the Service Department at XYZ Motors!".  People are more likely to buy from someone they first "like", then learn to respect, and finally trust!  Now even most importantly, they will continue to do business with you in fixed operations, make repeat purchases, and refer friends and family if they "Love" you!  You know I do not mean this is the romantic sense of the word, or how you would love your spouse and children, but I do mean Love in this professional sort of way, in a sense of true commitment, to the point they would feel guilt or betrayal for engaging in a business relationship with one of your competitors!  Now, in order for your clients to grow to LOVE you and your dealership, you must show them the genuine kindness, care, and concern they are looking for and don't be phony about it! 

There are many ways you can treat your customers with that type of consideration.  How do you and the folks at your dealership make your customers fall "in love" with you?  Would love to hear your thoughts and ideas on this!  Happy Valentine's Day Everyone!!!!

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Comment by NANCY SIMMONS on February 14, 2012 at 11:29pm

Wow...Thanks everyone...I just checked in before retiring and saw that it made the board!!!! Thanks and I love you all!!!! (In a professional sort of way)...LOL

Comment by Thomas A. Kelly on February 14, 2012 at 11:20am

Very Nice Nancy!

Comment by Max Zanan on February 14, 2012 at 11:16am

Nicely done, Nancy!  Express the care and concern you have for your clients to them, and they will be forever loyal to you!

Comment by Fran Taylor on October 21, 2011 at 3:36pm
Good post Nancy. I think it is important to let people know you care. I don't go around telling people I love them but give a BIG HUG instead.
Comment by NANCY SIMMONS on October 21, 2011 at 3:21pm
Thanks for the comment Gillon...I posted this blog on February 14th...Thought it was fitting!
Comment by Mr. Natural on September 12, 2011 at 7:26pm

Hey...I gotta' tell you this...It's ALL about the relationship. Nobody buys anything from a person they don't like. 


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