Loading

Automotive Content that People Will Like: An Example of a Sharable Post

For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:

  • Money Pages - These are the pages that are designed to generate leads. Inventory details pages, specials, landing pages, contact pages - the places where leads are formed.
  • SEO Pages - An SEO page is one that is designed specifically to target specific keywords. You may make a page called "Chevy Camaro Milwaukee", for example. They usually have content of some sort to help them rank but are rarely sharable.
  • Sharable Pages - These are the "fun" pages that very few dealers or vendors ever build. They are designed to draw traffic from sources other than search such as social media. The goal is to create content that people will enjoy and that they're willing to share.

We've discussed why these sharable pages are important, but in a nutshell the goal of a sharable page is to support money pages and SEO pages by driving social signals and organic links to your domain. The sharable pages help by linking internally to important pages but they also increase the domain's overall rankings through these social signals and links.

It's all well and good, but people have asked me for an example of the content that a sharable page might have, so here it is. Below is content that was posted on a Dodge dealer's website. It is about classic Dodge Chargers. Most dealers would think that it's useless since they don't have a lineup of 1969 Chargers on their front line, but because of the potential popularity and sharability of such a post, it could help to drive inbound links and social signals in ways that standard dealer website content cannot.

As you look at the content notice a few things:

  1. Big images. People love to share large images.
  2. Universal appeal. Even non-Dodge people can admire the beauty of this beast.
  3. Unique, relevant, but not-too-much content. It doesn't have to be a novel. This is the bare-minimum text content that you would want to post, but it works.
  4. Social buttons at the bottom. You want to use the native buttons. Share tools are often ineffective and are not read as easily by the search engines as the native buttons.
  5. Embed code. This allows people to quickly and easily share the content on their own site.

Please feel free to ask questions about this content example.

Views: 41

Tags: Content, SEO, Social

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Blog Posts

Close out Weekend- Sell urgency!

Posted by Roger Williams on May 30, 2015 at 12:50am 0 Comments

 

Subject: Close out week end

Close out week end- OUR TIME TO SHINE!!!

 

Let's Sell urgency - and teach our associates the same. The end of the month gives you several built in urgency…

Continue

Do You Care?

Posted by Paul Potratz on May 29, 2015 at 4:27pm 0 Comments

You lose sales when your customers don't think you do.

How You Can Start Caring Today?

Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same…

Continue

AutoAlert and Credit Miner team up to help dealers attack the service drive!

Posted by Ryan Mayo on May 29, 2015 at 12:15pm 0 Comments

CreditMiner℠ is the automotive industry’s only real-time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data
Proprietary BASIS₂℠ software platform provides the
industry with…
Continue

weekly newsletters

dE Sponsor

© 2015   Created by DealerELITE.

Badges  |  Report an Issue  |  Terms of Service