Loading

Automotive Content that People Will Like: An Example of a Sharable Post

For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:

  • Money Pages - These are the pages that are designed to generate leads. Inventory details pages, specials, landing pages, contact pages - the places where leads are formed.
  • SEO Pages - An SEO page is one that is designed specifically to target specific keywords. You may make a page called "Chevy Camaro Milwaukee", for example. They usually have content of some sort to help them rank but are rarely sharable.
  • Sharable Pages - These are the "fun" pages that very few dealers or vendors ever build. They are designed to draw traffic from sources other than search such as social media. The goal is to create content that people will enjoy and that they're willing to share.

We've discussed why these sharable pages are important, but in a nutshell the goal of a sharable page is to support money pages and SEO pages by driving social signals and organic links to your domain. The sharable pages help by linking internally to important pages but they also increase the domain's overall rankings through these social signals and links.

It's all well and good, but people have asked me for an example of the content that a sharable page might have, so here it is. Below is content that was posted on a Dodge dealer's website. It is about classic Dodge Chargers. Most dealers would think that it's useless since they don't have a lineup of 1969 Chargers on their front line, but because of the potential popularity and sharability of such a post, it could help to drive inbound links and social signals in ways that standard dealer website content cannot.

As you look at the content notice a few things:

  1. Big images. People love to share large images.
  2. Universal appeal. Even non-Dodge people can admire the beauty of this beast.
  3. Unique, relevant, but not-too-much content. It doesn't have to be a novel. This is the bare-minimum text content that you would want to post, but it works.
  4. Social buttons at the bottom. You want to use the native buttons. Share tools are often ineffective and are not read as easily by the search engines as the native buttons.
  5. Embed code. This allows people to quickly and easily share the content on their own site.

Please feel free to ask questions about this content example.

Views: 44

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Blog Posts

How To Control Most Any Argument

Posted by Michael Hargrove on May 30, 2016 at 2:00pm 0 Comments

Would you like to know how to control most any…

Continue

Setting up Google User Explorer

Posted by Paul Potratz on May 27, 2016 at 10:22am 0 Comments

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for…

Continue

5 Common Blogging Mistakes

Posted by sara callahan on May 27, 2016 at 8:37am 0 Comments

Today, it’s a content-drive world. There is so much content in…

Continue

Innovative Ways to Create your Brand

Posted by Angelina Brown on May 27, 2016 at 8:02am 0 Comments

Branding is crucial point for any kind of business.

Your brand communicates who you are and what you do as a business. It helps you stand out from competitors in your market. And it represents a promise to your…

Continue

How to Buy a New Suspension Fork for a Hardtail Mountain Bike

Posted by Stella Lemon on May 27, 2016 at 5:54am 0 Comments

About a year ago I purchased an entry level hardtail mountain bike. At the time I did not want to spend a lot of money and I did not want poor quality. So I purchase a bike that had a good frame and basic components.…

Continue

5 Mentors That Will Improve Your Prosperity

Posted by DealerELITE on May 26, 2016 at 4:30pm 1 Comment

5 Mentors That Will Improve Your Prosperity

What to focus on and how to achieve your goals are factors that aid your personal and professional development. Chris Saraceno, Vice…

Continue

de sponsor

newsletters

dE Sponsor

© 2016   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service