Loading

Automotive Content that People Will Like: An Example of a Sharable Post

For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:

  • Money Pages - These are the pages that are designed to generate leads. Inventory details pages, specials, landing pages, contact pages - the places where leads are formed.
  • SEO Pages - An SEO page is one that is designed specifically to target specific keywords. You may make a page called "Chevy Camaro Milwaukee", for example. They usually have content of some sort to help them rank but are rarely sharable.
  • Sharable Pages - These are the "fun" pages that very few dealers or vendors ever build. They are designed to draw traffic from sources other than search such as social media. The goal is to create content that people will enjoy and that they're willing to share.

We've discussed why these sharable pages are important, but in a nutshell the goal of a sharable page is to support money pages and SEO pages by driving social signals and organic links to your domain. The sharable pages help by linking internally to important pages but they also increase the domain's overall rankings through these social signals and links.

It's all well and good, but people have asked me for an example of the content that a sharable page might have, so here it is. Below is content that was posted on a Dodge dealer's website. It is about classic Dodge Chargers. Most dealers would think that it's useless since they don't have a lineup of 1969 Chargers on their front line, but because of the potential popularity and sharability of such a post, it could help to drive inbound links and social signals in ways that standard dealer website content cannot.

As you look at the content notice a few things:

  1. Big images. People love to share large images.
  2. Universal appeal. Even non-Dodge people can admire the beauty of this beast.
  3. Unique, relevant, but not-too-much content. It doesn't have to be a novel. This is the bare-minimum text content that you would want to post, but it works.
  4. Social buttons at the bottom. You want to use the native buttons. Share tools are often ineffective and are not read as easily by the search engines as the native buttons.
  5. Embed code. This allows people to quickly and easily share the content on their own site.

Please feel free to ask questions about this content example.

Views: 44

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Blog Posts

5 Specials Pages Customers Will Avoid (And may never visit again!)

Posted by Eric Miltsch on December 7, 2016 at 6:38pm 0 Comments

Your specials pages will be seen by many of your website visitors during their shopping process.

Unfortunately, most dealers don’t…
Continue

LENNY GETS A DO-OVER

Posted by James A. Ziegler on December 7, 2016 at 2:00pm 0 Comments

LENNY GETS A DO-OVER



Those of you who are closest to me, you know that Len Bellavia is one of my better friends in this business. Not only is Len my…

Continue

The Big Easy Survival Guide for NADA100

Posted by Joseph Little on December 7, 2016 at 12:57pm 0 Comments

 

Chapter 1: Get Prepared

 

It’s time to get ready for…

Continue

A Simple Checklist To Prevent Employee Theft

Posted by Erik S. Nachbahr on December 7, 2016 at 9:55am 0 Comments

Here's a scenario that unfortunately many…

Continue

Customers Are “Hooked On a Feeling”

Posted by Mike Gorun on December 7, 2016 at 9:10am 1 Comment

In their new book, …

Continue

Why is it important to give yourself and ideal Christmas gift?

Posted by Megan Bridges on December 7, 2016 at 4:14am 0 Comments

It is important to give yourself an ideal Christmas gift this time because of a number of reasons we have noted below.

 

1. You have…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2016   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service