Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!

Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!

Everyone knows that the hardest part of Automotive Internet Sales is getting someone on the phone... I get it. As a matter of fact on average you will only connect with approximately 11- 14 percent on the phone. Meaning that if you make 120 Out bound phone calls, you will connect with 14-17 people on the phone (Not a very good ROI on your efforts). But, it is what it is... 

Now it gets EVEN more frustrating when you FINALLY get someone on the phone after following up with them for days or sometimes even weeks / months and hearing "Sorry, I bought elsewhere". You have to FIGHT the urge of getting mad, or even being rude. Or worse, being indifferent and just letting it slip into the "Dead Deal" folder on your CRM.

Even though you lost the opportunity to sell a vehicle, you can turn that prospect into a service opportunity. Why would you care...? Because a service customer is 7 times more likely to purchase a vehicle from where their service their vehicle from. AND... your dealership might have lost the "sales" revenue, but THEY might be able to secure "service" revenue.

Furthermore, It is a well know statistic that a prospect that buys a vehicle, someone else in THEIR HOUSEHOLD will buy another vehicle within 90 days! That means, even though you lost that initial sale you can possibly secure a strong referral for a future opportunity if you handle the situation the right way.

If you would like me to elaborate on this post or if you have any questions what so ever, please feel free to email or call me.

http://www.seanvbradley.com 

http://www.automotiveinternetsales.com 

 

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Comment by Sean V. Bradley on June 3, 2012 at 8:15am

Thank you David-

Comment by David Villa on June 2, 2012 at 8:01pm
Nice job Sean. Excellent training!
Comment by Sean V. Bradley on June 2, 2012 at 11:34am

Thanks Marsh, I appreciate the feedback-

Comment by Marsh Buice on June 1, 2012 at 6:56pm
Sean, this is a great idea and very true. Thanks do much for the post brother! Excellent share!!

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