As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?
Clearly, you can’t grow what you don’t know!
The average new car dealer sells 819 vehicles annually to women. But if you don’t have a benchmark for tracking this, how can you improve sales to this growing segment that now buys 4.5 of every 10 cars, especially in a more challenging retail climate?
The white paper Behavior Economics: Increase Sales to Women by $2 Million provides a clear road map to crack this code in two key areas: