Maybe it's just me, but it seemed like the Super Bowl ads were a little skimpy this year, and not as creative as years past. Less companies participated, and the ones who did seemed to have either put less thought into their commercials, or are possibly reading their audience incorrectly. I didn't feel particularly inspired to try a new product this year, as opposed to being pushed to think about products in a new light in Super Bowls of yore.
This makes me wonder: was this just an off year for commercials, OR, are more companies going social and using their online platforms more heavily, as opposed to the more traditional TV spot option? We all know that TV spots are sometimes less effective than social media campaigns these days - getting to know your demographic is often best done online, and it's possible that these commercials would have been better if they were previewed online or if the companies had taken more time to closely analyze what their consumers really want, what they really find inspiring/humorous/touching, etc.
What do you all think? I want to hear your take on the Super Bowl ads!