Black Book® announced today that it has added Christopher Gluth as Account Manager, National Accounts, to its Activator Division. In his new role, Mr. Gluth will be responsible for expanding Activator’s relationships with national dealership and manufacturer (OEM) customers.

Mr. Gluth draws on more than twenty years of business development and account management experience in the automotive industry. Most recently, he worked at CARFAX for over eight years where he served as Senior Partner Development Manager and National Accounts Manager. Under these roles he was responsible for relationship sales, product development and OEM customer retention, and he also had an account management focus serving large automobile dealership group partners in Midwest and Central U.S. markets.

“As a pioneer in the online leads industry for automotive dealerships, Activator remains focused on continuing to enhance product offerings to help dealers elevate their customer profit potential,” said Mike McFall, President of the Activator Division of Black Book. “Chris has forged strong relationships throughout the greater automotive industry and we believe he will be instrumental in amplifying Activator’s value with dealerships across the country.”

A leading pioneer of the online lead-generation industry for automotive, Activator develops and markets innovative web-based and mobile-friendly products to help thousands of dealers convert more digital automotive shoppers and elevate customer satisfaction levels.

Mr. Gluth holds a Bachelor of Arts degree from Wayne State University.

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland.