Engaging video needs to be quality video. Whether youre making it with an iPhone, or a $10,000 camera, its important to make sure that a viewer (or viewers) can clearly make out what is being recorded. As personalized video and social media content such as Facebook Live are becoming increasingly popular, theres one thing many aspiring video marketers fail to consider 

 

Sound quality. 

 

The fact is, it doesnt matter how expensive (or inexpensive) your video equipment is, almost all tend to lack microphones that are of sufficient quality to really isolate the speaker. Think about it. When youre doing a video walkaround for a customer, consider all the challenges you face. Youre probably doing it on the dealerships lot, which means all sorts of background noise is going on: other customers; people paging each other; service department noise; weather-related noise (like wind); and, since most dealerships are roadside, you probably have some traffic noise too. All of these background sounds can easily affect the sound quality of the video and make it difficult for a customer to hear you clearly, which makes the video less engaging --despite how great the video quality may be 

 

The same issues can arise with personalized email videos, or any type of video content. Your showroom isnt going to go silent just because you want to record a personalized video email to a customer. It just wont! There are phones ringing, salespeople talking, customers milling about, perhaps kids in the service waiting area, or even background music playing. All of these things can also affect the overall quality of the video and detract from the professionalism you wish to present to your customer.  

 

My advice is to invest in a great microphone. Regardless of the equipment you use to make the video, there are many choices for external microphones that will work with it and it doesn’t have to be expensive. By simply adding an external microphone to your smartphone, DSLR or video camera, you can greatly increase the clarity and engagement of your video. Nothing is worse than creating a super video only to find out later that some car horn in the background, or other noise, interferes with your voice.  

 

If youre the type that makes videos on your own (i.e.: selfie video emails or walk arounds), then a simple corded lapel microphone should be sufficient to adequately capture your voice and minimize ambient noise, while not interfering with your video production. If you have someone filming you, whether thats with a smartphone or DSLR, consider upgrading to a wireless lapel microphone. This allows the camera to be further back, hides microphone wires and minimizes ambient noise, while nicely capturing your voice.  

 

Go ahead and keep making those videos. People love watching them but they also want to hear what youre saying. Follow this advice and youll find that your video quality increases and your audience is more engaged. 

Views: 22

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

About

DealerELITE created this Ning Network.

Blog Posts

Clean Diesel Vs. Diesel

Posted by PowerFlo Diesel on April 20, 2018 at 8:02am 0 Comments

It’s hard to imagine commerce without diesel fuel. From the ships that carry cargo across the oceans to the trains and trucks that haul those goods to their ultimate destinations, diesel fuel is what makes all of it possible. However, that power…

Continue

Get Secure and Reliable Car Title Loan Services

Posted by Simon Hopes on April 19, 2018 at 2:55pm 0 Comments

Cash is the most important part of every human being’s life. But, sometimes it is not available when you need more. At that time, the loan is the best option that can help you to solve problems. If you want emergency cash then,…

Continue

BLACK BOOK AND AUCTIONACCESS ANNOUNCE AUCTIONACCESS MOBILE PROMOTION

Posted by Black Book on April 19, 2018 at 1:44pm 0 Comments

Dealers using the new AuctionACCESS Mobile App will be eligible for discounted Black Book Digital…

Continue

Write Service Podcast: Episode 25- Key to Making an Extra 5-10% Income

Posted by Jeff Cowan on April 19, 2018 at 12:00pm 0 Comments

This week, Jeff discusses the key to making an extra 5-10% income: having a strong follow-up program! Don't allow yourself or your process to become automated, don't rely on one approach for everyone, and always remember that NOTHING exceeds…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service