Currently our dealership advertises on both Cars.com and Auto Trader. My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one. I have a lot of hesitations about this. Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.
Since we are locked in with lower rates with Auto Trader he would like us to get rid of Cars.com (their rates are stable and we could go back at any point). Cars.com has a relationship with our local newspaper and we get more leads from them. Over the last 6 months we had 171 from Cars and 120 from Auto Trader.
I really could use some help here. Thoughts? Advise? Has anyone tried this before?