DealerELITE 2014 Predictions and Hopes

The 2013 calendar year came with many outcomes, surprises, and results. DealerELITE wants to ask you what you think 2014 will bring...

What is your PREDICTION and/or HOPE for 2014 in the automotive industry?

Write your comments below and we will share these thoughts with our members. Do you know what's in store?

To get things started, we predict Mitsubishi will pull out of the US in 2014. We also hope to see big changes with GM with their new CEO.

-Chris and Mike from DealerELITE

Views: 296

Tags: 2014, hope, prediction

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Comment by James Russell on January 4, 2014 at 9:18am

Because we now have more buyers than shoppers come into our stores, we need to change our process. We are an organization of making many changes but staying the same. If we do not give our customers personal service the manufactures will give them impersonal service without us. The only thing more important than the customers money, is the customer.

Comment by James Bunting on January 4, 2014 at 9:05am

I think we're going to see more successful dealerships integrating digital sales literacy into all levels of their sales force. We're still going to have a number of successful models and strategies to choose from and there is still plenty of room for true salesmanship, but no successful dealership will enforce previous levels of digital ignorance on their floor sales staff, nor will a successful dealership employ underpaid, mediocre appointment setters who are simply being told to "get 'em in here." Expectations upon sales staff everywhere will rise, and said staff will be given the tools and incentives to rise to the occasion. Evolution! It's an exciting time. Also, scientists will discover that aliens have been secretly controlling our thoughts through radio waves since the 1920's.

Comment by DealerELITE on January 1, 2014 at 1:21pm

Actually after reviewing Mitsubishi's strategic plan and talking with my dealer friends that have Mitsubishi Dealerships. I believe Mitsubishi will be around after 2014, not sure if Volvo will be.

On a positive note 2014 will be an Awesome year for the Automotive Industry

Comment by Tina Schmidt-Lammers on December 31, 2013 at 9:41am

Hoping for a stronger market not filled with fear of the future. My prediction would be that shoppers will continue to evolve and near by is the day of "click, buy, & deliver" instead of drive.

Comment by Tyson Madliger on December 31, 2013 at 8:27am

Hoping for more dealers (and vendors) to realize that automated digital marketing techniques just don't work the way they once did. Google, Facebook, Yelp, and all of the other important sites are just too smart for the bulk strategies that so many dealers have pushed on them by the mega-vendors.

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