Recently I had the privilege of working with Media Active Incorporated on an industrial shoot for Toshiba Corporation. Engaging in any project with MAI is always a blessing for a multitude of reasons. One aspect is the opportunity to witness on the set while being educated in the art of performance technique and the newly introduced innovation of many organizations.

I was fortunate on location to have my eyes opened by the accomplished people of The Pinnacle Health Facility in Harrisburg. I not only learned of the superb imaging technology that Toshiba brought practitioners and patients, I witnessed their outstanding customer service. Each Pinnacle Health representative, Vice President of Operations to Imaging Technician spoke about Toshiba's working culture, and what it means to be associated with "The Toshiba Family." Due to my recent experience in the quest for employment - my interest was piqued.

Those with Pinnacle Health has nothing but praise for Toshiba. The inter-relationships of the sales department, technical, as well as the corporate level. Each Pinnacle employee described how Toshiba employee’s focus was on building positive working relationships.

This same ideal is something I've put into practice throughout my professional life and the result has reaped many benefits. As I go through the interview process in my search for solid long-term employment, I question the culture of a company when asked about “closing ratios” and having it suggested that I be "hungry and/or aggressive" in my approach to sales. The foundation of any relationship between a company representative and the potential customer should be one of integrity as well as value. Building a strong healthy business is rooted in the relationships you grow with your employees and clients. To achieve sustainable results it is imperative to authentically communicate with those at your side and those across the table to bring them to your side.