This week, Jeff covers a forgotten rule of professional salesmanship- never forget the stops of a sale! Rather than focusing on the end goal or the steps ahead, take the time to STOP and recognize your presentation, have full attention to your product or service, and take the necessary stops to make it to the end. If you rush simply to get the sale or end goal, you are likely missing key points along the way! Each stop is an opportunity, so make each one count. Copyright 2018 Wm. Jeff Cowan. 

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