I can't stress enough the value and importance of phone training.  While I realize as you read this, your focus may be on digital advertising, social media and all the newer forms of media...the customers are still going to pick up their phone and call in with questions or availability.  A phone up when properly handled is the easiest form of appointment or lead.  Phone skills are still so important when it comes to automotive sales. 

LISTEN HERE TO A BAD PHONE CALL, hopefully if your phone ups sound like this you seek help immediately 

On a side note as well: the phone ninja training I was able to bring back to the dealership I work at.  Not only have we been trained on the inbound calls but the process on outbound calls as well.  Check them out if you want to seriously get your staff in shape when it comes to the phone.